We are looking to recruit an Assistant D2C Media!
Key Responsibilities:
1. Performance Media Budget Management: Assist in defining priorities and making strategic investment decisions based on business priorities, consumer insights, and media data to achieve sales and data acquisition targets.
2. Search Strategy Execution: Support the drive and acceleration of Paid Search and Organic Search (specifically for D2C). Identify opportunities for improving search rankings and relevance, and monitor technical SEO aspects with DEC to grow traffic and enhance performance.
3. Campaign Excellence: Ensure all campaigns provide a holistic consumer journey experience, consistent setup, and best-in-class delivery (ROAS, Golden rules).
4. Collaborative Planning: Work with other teams to ensure integrated plans drive conversion. Serve as a centre of expertise.
5. Agency Relationship Management: Assist in managing day-to-day relationships with media/SEO agencies, fostering strong, collaborative partnerships.
6. Performance Analysis and Optimisation: Analyse performance data and provide strategic recommendations to gain insights and drive optimisation with the agency.
7. Reporting and Insights Sharing: Handle media and search reporting and deep dives for the brand. Share relevant learnings with the wider team, including commercial, DMI, and Zone. Support divisions on activity planning and execution across Search by providing recommendations and attending relevant briefings/meetings.
8. Innovation and Change Management: Constantly seek to innovate through strategies or technology. Act as a change champion.
9. File Management: Own and manage all D2C media and selected retailer search media and SEO files, including block plans, invoices, and competitor media tracking.
MY DELIVERABLES/OUTCOMES ARE:
1. D2C Performance Media and SEO Strategy
2. On-site retailer media strategy across selected retailers
3. Media Briefs for our agency (annual, campaign, performance paid & organic)
4. RTB summaries for brand team
5. PCA summaries for brand team
6. Timely and seamless delivery of campaigns
7. Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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