Joining Arup
Arup’s purpose, shared values and collaborative approach has set us apart for over 75 years, guiding how we shape a better world. This is an exciting opportunity to join Arup in the early stages of developing account-based marketing. The postholder will have the opportunity to support the establishment of ABM within the region and the direction it takes globally within Arup.
The Opportunity
Account Based Marketing (also known as ABM) focuses on profile raising and positioning that is based on insight of a specific client organisation identified as a priority. The Senior Account Based Marketing Coordinator will design and deliver ABM plans to support strategic Arup clients prioritised by the UK, India, Middle East, and Africa (UKIMEA) region. The marketing plans will focus on 1:1 and 1:Few marketing campaigns to improve relationships with key stakeholders within a client organisation, measuring success through growth in revenue, relationship, or reputation.
The position will proactively bridge the gap between work winning and marketing, involving educating the client relationship team and wider business on the value of this marketing approach in building strong relationships with the client at all levels.
Key Responsibilities
1. Be a proactive member of client relationship teams.
2. Collaborate to understand the client’s drivers and Arup's ambition.
3. Plan and deliver marketing activities that deepen relationships.
4. Undertake research and develop insight about the client organisation, ensuring client insight remains central to activity.
Is this role right for you?
We are looking for people who:
* Have experience in marketing research and analysis.
* Knowledge and experience of account-based marketing (desirable).
* Confidence in designing and delivering marketing strategies and campaigns.
* The ability to prioritise and manage multiple ongoing activities.
* The ability to work under pressure and meet deadlines.
What we offer you
At Arup, we care about each member’s success, enabling growth together. We provide an attractive total reward package that recognises each member's contribution to our shared success. Along with competitive pay, we offer career opportunities that allow members to belong, grow, and thrive through benefits supporting health and wellbeing, learning opportunities, and impactful work.
We are owned in trust on behalf of our members, giving us the freedom to set our own direction and choose work aligned with our purpose and Arup’s legacy.
Different people, shared values
Arup is an equal opportunity employer promoting a diverse and inclusive workforce. We welcome applications from all backgrounds, regardless of age, gender, disability, race, or other factors. We create equitable spaces and systems, cultivating belonging for all. Our internal networks support inclusivity across various dimensions. We are committed to accessible recruitment processes and workplaces.
Our Application Process
To understand what to expect next, please visit https://www.arup.com/careers/recruitment-process/
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