Company: Leading Retail Business Location: West Midlands (Hybrid) Recruitment Partner: W Talent Role Overview: The Ecommerce Manager role with lead the growth of the online business across the website and app. This is a very business critical role, developing and executing trade and optimisation plans to accelerate performance. Key Responsibilities: Developing and executing the ecommerce strategy, creating a plan that aligns with the wider objectives and customer strategy to deliver growth Creating and driving specific regional trade plans, working with commercial and marketing teams to build strategies tailored to international markets Leading on building the annual financial budgets alongside finance and marketing teams and leading on commercial forecasting on a weekly and monthly basis Representing digital in sales revenue meetings and providing insights to create action plans Tracking KPIs to measure website and commercial effectiveness and identify areas of improvement Utilising data to make recommendations on new products or market opportunities to drive performance Reviewing customer analytics to recommend and execute changes to better customer experience online Taking ownership of propositions to improve customer interaction and drive better participation Key Requirements: Have experience in digital merchandising, utilising data to improve site optimisation Experience in working in a retail environment, understanding processes needed to improve digital touchpoints across store and online Experience of utilising digital analytics Understanding of budgeting and forecasting Experience of creating and executing online marketing campaigns, across trading, digital marketing and UX Strong understanding of CRO to increase conversion and improve customer experience online Have international ecommerce experience, ideally within Republic of Ireland This is an exciting opportunity to be influential within the Digital team at a prominent retail business, influencing customer relationships and driving growth. If you are passionate about driving digital trading and improving customer journeys online, we would love to hear from you