EMEA Head of Brand and Marketing, Bluey
Brands, Marketing and Audiences
Permanent - Full Time
London, GB, W12 7FA
Job Closing Date: 24/03/2025
THE ROLE
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
ABOUT DIVISION
Bluey is one of the biggest and fastest growing pre-school brands in the world, one of the most watched TV shows in the world and a huge cultural phenomenon. Kids, adults and celebs alike are part of our engaged global fanbase, with huge excitement building around the upcoming movie release.
Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US such as Bluey x CAMP, Bluey presence at CBeebies Land in the UK and the immersive Bluey’s World in Brisbane. Bluey was brought to the world 6 years ago and our mission is to build brand strength and commercial success, all with the quality and craft the brand represents.
THE ROLE
The EMEA Head of Brand and Marketing will feed into the development of the global brand strategy and long-range plans, creating regionalised growth plans, whilst leading the development and implementation of the annual brand and marketing plans for the markets. They are accountable for partnering with key stakeholders across all lines of business (digital, licensing, product and content teams) and priority regions/growth markets, to maximise revenue growth. They set the standard for themselves, the business and the team in providing direction, leadership and management of direct reports and key stakeholder relationships (internal and external).
Brand Growth and IP Development (Franchise Management)
* Strategic Growth Leader: you will lead the execution of the 5-year strategic brand plan for EMEA, creating and driving the development of a detailed 2-year full-franchise executional plan to drive commercial success.
* Commercial Orientation: you will support the Global Director to maximise brand commercial opportunities in EMEA, across key lines of business, by working collaboratively with all content and cross-functional commercial teams to identify strategic revenue growth opportunities for Brands & Licensing.
* Insight-Led: in this role you will be the voice of the audience and ensure all plans and activities are rooted in insight.
* B2B Activation: you will identify key brand themes in conjunction with internal and external stakeholders to drive brand freshness and excitement with trade partners.
* EMEA Brand Leadership: this role requires you to build strong relationships with teams across your region and take ownership of the local brand eco-system to ensure alignment in delivery of key objectives for the brand.
* Asset Creation: Develop effective brand communication tools that provide full-franchise state of the brand, SWOT, solutions to challenges and communicates plans.
* Franchise Leadership: Contributes to bi-annual internal Franchise Performance Reviews by sharing results and insights.
* External Orientation: you are naturally curious and stay connected to the external environment.
Brand Management
* Understands deeply the brand foundations and develops tools that clearly communicate audience profile, experience and segmentation.
* Utilises brand foundations to build audience segmentation and develops brand and marketing communication strategy.
* Evaluate brand performance regularly and recommend changes to maintain relevancy and audience perceptions.
* Become an evangelist and expert in brand, and act as key brand guardian across the business.
* Lead team to develop and update key brand communication tools.
* Be the inventor and catalyst of brand innovation.
Marketing – Delivery and Evaluation
* Deeply understands and cares about the revenue growth drivers for Brands & Licensing.
* A key contributor to the Strategic Planning process.
* Accountable for leading a team to achieve compliance of campaigns, ensuring adherence to guidelines.
* Leads on liaising with editorial and product teams on events/partnerships.
* Responsible for selecting creative route for major campaigns.
* Manages and mitigates risks and issues.
* Responsible for working with key partners to create and measure delivery of all media plans.
* Directs and shapes the delivery of effective creative work.
* Accountable for the full marketing deliverables in their team.
* Ensures all campaigns are optimised to deliver maximum value.
* Responsible for ensuring post campaign reviews are regularly carried out.
* Reviews collective campaign performance across their team.
Leadership, Relationships and Development
* Sets priorities for direct and indirect reports, managing team resources effectively.
* A whizz at cross-functional leadership and partnership.
* Manage all team resources effectively against the changing priorities of the business.
* Establish strong relationships with peers in Editorial and Product teams.
* Deputise for Director of Global Brand & Marketing when required.
* Simplify plans, messages, and direction for the team.
* Lift the ambition of the team to encourage innovation and risk-taking.
WHAT DOES IT TAKE?
The Head of EMEA Brand & Marketing is expected to have significant brand management, franchise management, brand marketing in a commercial context, as well as content marketing experience at a Global / multi market level.
Key Criteria
* A record of strategic, commercial and creative success gained at a senior level.
* Demonstrates the management and development of consumer brands.
* A best-in-class leader in working collaboratively across every commercial touchpoint.
* Measurable success in developing and executing brand-led and content-led marketing campaigns.
* Experience in rallying teams behind a common vision.
* Understanding of competitive landscape.
* An expert in relationship management and negotiation.
* A creative mind to deliver impactful global brand campaigns.
* Demonstration of knowledge of qualitative and quantitative research techniques.
* Excellent communication skills across all organisational levels.
* A motivational and supportive team leader.
* An embracer and instigator of change.
* Self-reliant, resilient and proactive.
PACKAGE DESCRIPTION
Job Reference: 22196
Band: E
Location: Office Base is London (This is a hybrid role and the successful candidate will balance office working with home working)
LIFE AT BBC STUDIOS
* We offer a competitive salary package.
* Flexible 35-hour working week for work-life balance.
* 26 days holiday (plus an additional day which is a Corporation Day).
* Parental leave for new parents, regardless of gender.
* A defined contribution pension scheme with employer contributions.
* Excellent career progression.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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