We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Life at THG Beauty
We’re home to market-leading retailers like LOOKFANTASTIC, Dermstore & Cult Beauty– all of which are loved and trusted by millions of customers worldwide – and own a portfolio of premium brands including Biossance, Perricone MD, ESPA, Ameliorate and Christophe Robin. We partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team.
Who is Cult Beauty?
Well, we’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.
Why be a CRM Executive at Cult Beauty?
We’re looking for a proactive and results-driven CRM Executive to support the CRM Manager in delivering a successful CRM & loyalty growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies. This is a unique and exciting opportunity to join the CRM team during a key period of growth.
As CRM Executive, you’ll:
Commercial Activities:
1. Manage the end-to-end process for email marketing communications, including developing, briefing, building and scheduling. Ensuring accurate, consistent and timely completion of the builds.
2. End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
3. Create audiences and improve segmentation to maximise engagement.
4. Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.
5. Ideate & write compelling subject lines, utilising data & insights to drive improvements in open rates.
6. Work with the email designer to ensure all email activities are in keeping with our brand values and guidelines.
7. Work with CRM Manager to manage the optimisation of our trigger, loyalty and retention journey emails, including AB Test planning, execution, and reporting.
Insight & Reporting
1. Monitor email KPIs including Revenue, Click Through Rate, Open Rate & Conversion rate.
2. Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly.
3. Think of innovative ways to target, retain, and increase the value of customers.
4. Propose AB tests to ensure continuous optimisation.
5. Ongoing awareness of competitor activity.
6. Uphold mobile first thinking.
7. Define opportunities to improve customer experience through emails.
8. Stay up to date with CRM best practice & technological developments.
9. Develop & implement new automated programs with the help of other team members.
What skills and experience do I need for this role?
1. Minimum 12 months experience in an email or CRM role
2. Strong understanding of e-commerce marketing and the beauty industry preferable
3. Proficiency with CRM platforms and marketing automation tools. Good understanding of email marketing, its principals and KPIs
4. Results oriented and good with numbers
5. Collaborative mindset, with a track record of working cross-functionally to deliver results
6. Ability to manage multiple projects simultaneously
7. Strong communication and presentation skills both written and verbally
8. A positive attitude, pro-active and able to show initiative
9. Proven ability to work quickly and effectively whilst keeping high standards
10. Great attention to detail
What’s in it for me?
* Access bespoke development programmes that have been designed and developed by our in-house L&D team.
* Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Access virtual appointments with our in-house GP.
* Access our in-house CBT therapist.
* Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
* Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
* Up to 50% staff discount on THG brands.
* Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
* Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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