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Strategic communications and marketing with video and animation at its heart.
Are you a social media expert with a passion for creating engaging content and delivering impactful campaigns across organic and paid social media channels?
We’re looking for a Social Media Manager to join our award-winning team at DTW, a leading communications and marketing agency based in the North East. In this role, you’ll take the lead on both paid and organic social media activity for a range of clients across the UK and beyond, crafting strategies, managing campaigns, and delivering content that makes a real impact.
This role is ideal for someone with a strong understanding of multiple social media platforms, experience in managing paid campaigns, and a creative mindset to develop engaging content. You’ll be responsible for planning and executing campaigns across Facebook, Instagram, LinkedIn, TikTok, YouTube, and X, using analytics and reporting tools to measure success and refine strategies. As a key part of our team, you’ll collaborate closely with colleagues across the agency, ensuring our social media work aligns with broader marketing and communications objectives.
At DTW, we value flexibility and work-life balance and operate a hybrid working model with full-time staff spending two days per week in the office and the remainder working from home.
We actively encourage applications from candidates looking for full-time, part-time, or flexible working arrangements. If you’re ready to bring your creativity, strategic thinking, and social media expertise to a dynamic agency environment, we’d love to hear from you.
* Designing and delivering creative, effective and engaging social media strategies that generate results for clients.
* Setting measurable objectives for social media campaigns and reporting on ROI.
* Managing campaigns across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
* Effectively using tools such as Sprout, Meta Business Manager and LinkedIn Business Manager to manage client accounts and schedule content for clients.
* Creating highly engaging social media posts, including developing client copy tailored to platform that reflects brand voice and captures audience attention.
* Creating and/or coordinating engaging wider content such as blogs, articles, video, and other multimedia content for use across multiple social platforms; working alongside our design studio and video producers to adapt content to suit different channels and audiences.
* Building, managing and optimising organic and paid activity across social media platforms, creating campaigns that connect with target audiences and utilise strategic and trending techniques to generate results.
* Monitoring, tracking, analysing and reporting on performance of campaigns across social media platforms using Sprout Social, Meta Business Manager, in-platform analytics and advertising tools, and Google Analytics.
* Evaluating client social media campaigns to measure effectiveness and demonstrate ROI.
* Acting as Project Manager for DTW on client social media projects, ensuring they are being run effectively and recommending improvements to increase performance and success.
* Community management, including monitoring and responding to comments – engaging with members, stakeholders, and communities.
* Identifying key and emerging social media platforms, trends, algorithm updates, tools and techniques and converting them to meaningful solutions.
* Staying up-to-date with current events and online trends to identify appropriate and effective topical tie ins for clients.
* Client management and liaison via Teams, telephone, email, and in-person, producing contact reports and status update reports as required.
* Collaborating with colleagues and providing input into wider marketing and communications campaigns across the business.
* Business development activity for DTW.
* Business administration and other duties that may arise from time to time.
Person Specification
Skills / knowledge
* The ability to think strategically and creatively.
* Solid knowledge and understanding of how to plan and deliver campaigns across a range of social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
* Ability to set SMART objectives and evaluate and measure success of social media campaigns.
* Ability to create engaging written and visual content for use across a range of social media platforms.
* Strong copywriting and editing skills, ensuring posts are grammatically correct before hitting publish.
* Skills in data analysis and interpreting statistics, with an eye for detail and the ability to work accurately.
* Strong communication and people skills for articulating ideas to colleagues and clients.
* Creative thinking skills for contributing new and innovative ideas.
* Excellent organisational, administrative, and problem-solving skills.
* Intelligence, and the ability to think critically and solve challenging problems.
* A confident presentational style.
* Ability to capture photography and video using smartphones.
* Ability to identify and engage with key online community influencers.
* Editing, animation and motion graphics skills.
Qualifications and training
* An appropriate degree, apprenticeship, or equivalent professional qualification in social media, marketing, communications, content creation, digital media, or an associated discipline.
* A member of a relevant professional body (such as the CIM, DMI, or IDM) and participating in continuous professional development.
Experience
* Experience of working in a social media role.
* Experience of delivering paid and organic social media campaigns that have made an impact and delivered success.
* Experience of creating content for a variety of audiences for use across key social media platforms.
* Experience of managing a range of social media budgets and allocating them appropriately in paid for advertising campaigns.
* Experience of using management tools such as Sprout Social, Hootsuite, Buffer, and Meta Business Manager to plan, manage and evaluate activity.
* Two years’ successful experience of working in social media.
* Experience of creating and delivering social media campaigns for membership organisations and associations, regulatory bodies, or for clients in the infrastructure and planning, energy and the environment, and financial services sectors.
* Experience of briefing designers and managing multimedia design assets.
* Experience of successfully identifying and engaging with communities and stakeholders.
* Experience of working with influencers.
* Experience creating design content using Canva and/or Adobe Creative Suite.
* Experience creating and editing video content using Adobe Premiere Pro.
* Experience of sourcing and commissioning voiceover artists.
Character
* You will:
* Share DTW’s values of excellence, trust, and impact.
* Be results-oriented and able to work calmly under pressure and to tight deadlines.
* Be honest and focused on delivering high-quality work.
* Be creative and innovative.
* Be enthusiastic, self-motivated and able to work on your own initiative and as part of a team.
* Have pride in your work and expect high standards from yourself and colleagues.
Additional requirements
* Flexible approach to work commitments, including out of hours activity and occasional travel and overnight stays.
* Current driving licence and access to a car.
Seniority level
* Entry level
Employment type
* Full-time
Industries
* Public Relations and Communications Services
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