Job Description
Location: West London | Start Date: Beginning of April (Flexible) | Contract Length: 1 Year (FTC)
Day Rate: £200 per day (Non-negotiable, 3 days per week)
Job Summary:
Are you a CRM expert with a passion for creating impactful, data-driven campaigns? We are seeking a CRM Manager to join our team on a 1-year fixed-term contract. Lead the development and execution of high-profile email and push marketing campaigns for a luxury fashion brand, collaborating with internal teams and optimizing performance to enhance customer engagement. This is an exciting opportunity to shape CRM strategies and work with cutting-edge tools in a fast-paced environment.
Key Responsibilities:
* Campaign Management: Lead the development and execution of trade email and push marketing campaigns, from content setup and audience segmentation to campaign creation and deployment.
* Proofing & Quality Control: Ensure all campaigns align with the brief and adhere to best practices, including thorough proofing and content validation before deployment.
* Graphic Asset Management: Handle PSD/Figma files for campaign edits, including text changes, translations, and image cropping.
* A/B Testing & Optimization: Collaborate with the CRM Content team and the Special Projects CRM Developer to set up A/B tests and integrate new features, continuously optimizing for performance and engagement.
* Template & Creative Support: Work alongside the CRM Campaign Lead to ensure email templates meet brand guidelines and industry best practices while contributing creative ideas for continuous improvement.
* Best Practices & Troubleshooting: Monitor adherence to email best practices, troubleshoot issues, and optimize deliverability to ensure high-quality execution of all campaigns.
* Competitor & Market Insights: Track competitor CRM and loyalty activities, stay informed of industry trends, and identify opportunities for differentiation and innovation in our campaigns.
* Performance Analysis & Reporting: Analyze CRM campaign performance and collaborate with the CRM Content team to refine and optimize future campaigns.
* Team Support: Provide ongoing support to the wider CRM and Loyalty team, assisting with various tasks to ensure smooth execution of initiatives.
* Relationship Management: Cultivate and maintain strong relationships with internal teams across the YNAP Group, ensuring seamless collaboration on all campaigns.
Skills & Experience:
* Experience: Minimum of 1 year in a similar CRM role, preferably within the luxury or fashion industry.
* Technical Skills:
* Basic HTML experience with the ability to make enhancements to email templates.
* Proficient in Photoshop and Figma for managing graphic assets and campaign editing.
* Experience with CSS and its application in campaign execution.
* CRM & Segmentation: Strong understanding of email and push channels, audience segmentation, and personalization strategies to enhance campaign performance.
* CRM Platform Knowledge: Experience with Klaviyo or Braze CRM platforms (certification preferred).
* Tools & Workflow Management: Familiarity with Trello or other equivalent workstack management tools.
* Organizational Skills: Ability to work in a fast-paced environment, multitask, and meet tight deadlines with a high level of attention to detail.
* Team Player: Self-motivated and enjoys working collaboratively within a team.
Salary & Benefits:
* Day Rate: £200 per day (Non-negotiable, 3 days per week)
* Contract Type: Fixed-Term Contract (FTC) for 1 year
* Location: West London
* Working Hours: Flexible work arrangements available
Location & Workplace Policy:
* Hybrid working available, with offices based in West London.