Allegra Brand Manager UK - Opella/Sanofi - Reading - Hybrid
Allegra is the allergy #1 brand in the world, leader in most markets as it acts as a reliable treatment for HCPs across the globe. It aims to improve people’s lives by stopping allergies from holding them back and allowing people to live their lives to the fullest without fear of an allergy crisis.
This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.
Role Overview:
We are seeking a dynamic and strategic Brand Manager to lead Allegra (also known as Allevia in the UK and Telfastin in Switzerland) in key Western Europe markets: UK, Switzerland, and Austria.
In this role, you will oversee the end-to-end management of the Allegra brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams as well as the country head to ensure Allegra continues to outpace the market, keep growing, and consolidate its leadership position, increasing the gap for competitors.
Key Responsibilities:
1. Strategic Leadership: Lead the brand in the UK, Switzerland, and Austria by developing and executing brand activation plans and key initiatives, ensuring alignment with global priorities while addressing local market dynamics.
2. Ownership of brand’s performance: Manage Brand Health, market share, and full P&L management, forecasting, demand, and inventory planning.
3. Campaign Management: Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness, love, and drive conversion.
4. Product Portfolio: Oversee the product portfolio, including short and long-term launches (new SKUs, line extensions, etc.).
5. Stakeholder Collaboration: Build strong partnerships with cross-functional teams, including local sales, shopper, media, medical, regulatory, and supply chain, as well as global/central teams, to deliver seamless execution of brand plans.
6. Consumer Insight: Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences.
7. Agency Management: Lead external agencies in the development and adaptation of creative assets and media plans, ensuring high-quality output and ROI.
8. Compliance & Governance: Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the markets.
Qualifications & Skills:
1. Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors.
2. Leadership and project/initiatives management skills: demonstrate accountability and ownership & skills to envision, engage, enable, and execute.
3. Demonstrate will to go beyond and a “can do” mindset.
4. Act for change – embrace change and innovation and initiate new & improved ways of working.
5. Great communication and interpersonal skills, with a track record of collaborating across diverse teams.
6. Creative thinker with a results-driven mindset and a passion for winning.
7. Commercial awareness with experience managing P&L responsibilities.
8. Bachelor’s degree in Marketing, Business, or a related field.
9. Knowledge of the UK healthcare market can be an advantage.
Why Join Us?
Lead the #1 allergy brand in the UK, Switzerland, and Austria. Manage the fastest growing brand in the UK, which has been growing double digits consistently in the past 3 years since its launch, driving the market growth.
Manage the key markets for the brand in the Western Europe zone, with visibility to key stakeholders in the zone as well as in the global team.
Work in an agile and collaborative environment that values accountability, agility, and excellence.
Shape the future of allergy in the zone through consumer activation and innovation in a company committed to improving people's lives globally.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, gender identity, or Veteran status.
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