Senior CRM Executive Are you ready to elevate your CRM career with a brand that’s transforming its customer engagement strategies? We’re looking for an ambitious Senior CRM Executive to join a well-known, fast-growing retailer and play a crucial role in crafting high-impact, automated campaigns that drive customer engagement and retention across multiple channels. What You’ll Do: Drive CRM Innovation : Build and optimize an automated CRM program targeting customers via email, SMS, social, web, and direct messaging, delivering a seamless omnichannel experience. Data-Driven Campaigns : Leverage customer data and segmentation techniques to create personalized campaigns, enhancing customer lifetime value and engagement. Collaborate for Impact : Partner closely with creative, data, and marketing teams to ensure campaigns align with business goals and brand standards. Optimize for Results : Test, learn, and iterate with multi-variant testing and data analysis to continuously improve CRM effectiveness. Stakeholder Engagement : Represent the Automation team to key stakeholders, leading projects that showcase the impact of CRM on overall business performance. What We’re Looking For: Experience : Proven track record in CRM, especially in email automation and omnichannel marketing within retail or a similar industry. Tools & Skills : Hands-on experience with ESPs and a strong grasp of customer data and segmentation. Detail-Oriented & Analytical : High attention to detail, confidence in campaign analysis, and fact-based decision-making. Creative & Strategic Mindset : Ability to develop compelling content that resonates with customers and builds brand loyalty. Team Player : Enjoys collaborating across teams and thrives in a fast-paced, evolving environment. The Opportunity : Join a dedicated CRM team, based in Redditch, with a hybrid setup. This role offers a chance to drive real impact in a dynamic, growth-focused environment where innovation and customer-centricity are at the forefront. If you’re passionate about CRM, data-driven marketing, and delivering the right message at the right time, we’d love to hear from you. Let’s chat about how you can make a difference in this high-profile role Apply Today