Key Account Manager - Home Counties
Job Description:
Job Title: Key Account Manager - Home Counties
Role Profile: Permanent
Location: Oxford, Windsor, Buckinghamshire
ROLE DIMENSIONS
As a Key Account Manager you will be operating in the highest value customers within your designated region of the On-Trade, which is critical to our total On Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area.
TOP ACCOUNTABILITIES
* P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
* Leading the commercial performance of the account via rigorous commercial management; unlocking growth and maximising sustainable profit delivery.
* Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
* Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
* Working effectively with an activation specialist to coordinate key focus brand plans across the customer base.
* Collaborate on building and contributing to the on trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.
* Work closely with an activation specialist who will support on menu creation, activations and customer engagement within your customer base.
* Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
* Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth. Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
* Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
* Established commercial experience including on trade/account management.
* Retail/FMCG sector experience.
* Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.
* Passion for core, premium and super premium brands, our customers & our consumers.
* Advanced negotiation and customer relationship building skills.
* Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
* Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes.
* Effectively networked, to manage multiple external customers as well as collaborating with internal partners to build value for our customers.
* Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type: Regular
Primary Location: 1HQ
Job Posting Start Date: 2024-07-23
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