Job Title: Data Scientist (Contract) - Personalisation & Incrementality Location: Hybrid (3-4 days per week in office) Duration: 3 to 6 months Day rate: £520 per day (outside IR35) Overview: We are seeking a skilled Data Scientist to join a high-profile personalisation project for a leading retail company. The project focuses on optimising customer ads based on shopper behaviour. You will help enhance the existing algorithm by focusing on incrementality-pushing additional product recommendations beyond those customers might initially consider. Key Responsibilities: Focus on the incrementality aspect of the ad algorithm, identifying additional relevant products. Enhance personalisation models using SQL, PySpark, and recommender engine techniques. Work closely with the Data Science team to improve model accuracy and performance. Apply your expertise in data analysis, personalisation, and recommender systems to refine targeting strategies. Key Requirements: Strong experience with SQL, PySpark, and data analysis. Proven expertise in personalisation models and recommender engines. Experience with building and improving incrementality models for ad targeting. Familiarity with Generative AI for content creation is a plus. How to Apply: Please click apply or send a brief cover letter outlining your experience with personalisation, recommender engines, and incrementality in ad targeting