CDC Global Solutions are proud to be partnering with a global pharmaceutical company with HQ in Germany and sites in 150 different countries. We are seeking an Omnichannel Marketing Communications Manager for the Life Science Services (LSS) Commercial Excellence team. You will report to the Life Science Services Head of Marketing Communications.
Job Summary
The Omnichannel Marketing Manager will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with key decision-makers in the sectors we operate. The role is crucial for driving both inbound and outbound marketing campaigns that align with the business objectives and customer journey. You have a passion for creating effective marketing communication strategies and campaigns to engage with the scientific community and drive business success.
Responsibilities
* Create and implement a cohesive omnichannel marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars).
* Collaborate with internal teams (sales, modality leads, and corporate communications) to ensure alignment between marketing efforts and business goals.
* Design and execute targeted marketing campaigns that incorporate content, ABM (Account-Based Marketing), and lead nurturing tactics.
* Utilize data analytics to measure and optimize campaigns, adjusting strategies to increase effectiveness and ROI.
* Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement.
* Ensure alignment between digital and offline campaigns to maintain a consistent brand message.
* Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas.
* Leverage CRM and marketing automation tools (Salesforce Marketing Cloud) to collect and analyze customer data, building a deep understanding of buyer personas and behavior.
* Manage the marketing presence at key industry events such as trade shows, conferences, and webinars to generate leads and brand exposure.
Requirements
* Bachelor’s degree in Marketing, Communications, or related field.
* 7+ years of experience in B2B marketing, preferably within the pharmaceutical, biotechnology, or CDMO sectors with proven track record in customer activation, communication, and/or change management.
* CDMO experience and understanding.
* Strong knowledge of digital marketing, ABM, SEO/SEM, email marketing, and CRM tools (e.g., Salesforce, HubSpot).
* Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement.
* Willingness to travel globally (up to 15%).
If this exciting role sounds interesting to you, apply directly or reach out to Harriet Wheat at harriet@cdcglobal.co.uk.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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