Senior/Lead Analyst Location: London (4 days in office per week) Salary: Competitive, up to £80,000 An exciting opportunity has arisen with a rapidly growing sports marketing agency. We are looking for an experienced Senior/Lead Analyst to join a dynamic team in London, helping to transform how data is leveraged in the sports industry. What You'll Do: Audit clients' data environments, identify gaps, and build custom reports and dashboards. Lead bespoke analytics projects such as segmentation, dynamic pricing, LTV, and churn analysis. Collaborate closely with strategy teams to turn data insights into actionable recommendations that drive client success. Manage and mentor one Analyst, while juggling multiple client projects. Drive innovation within the agency and help shape the future of sports analytics. Key Requirements: Strong experience in SQL and Power BI (or similar dashboarding tools). Hands-on experience with bespoke analytics projects (e.g., segmentation, pricing, LTV). Ability to combine offline and online data to create meaningful insights. Familiarity with Google Analytics and social media platforms (Facebook, Instagram, TikTok, YouTube). Expertise in 1st party data analytics, transforming data into strategic insights. A passion for sports and an enthusiasm for working in a growing, fast-paced environment. Salary & Benefits: Competitive salary, up to £80,000. If you're looking to make an impact in the sports industry and thrive in a fast-paced, collaborative environment, apply now