We are looking for a talented and creative graphic designer to create a professional logo for our bakery. As a small business focused on providing freshly baked goods with a personal touch, we want our logo to reflect the warmth, creativity, and artisanal nature of our brand.
Key Objectives
1. Create a visually appealing logo that represents the name Whisk & Crust.
2. Reflect the bakery’s focus on handmade goods, incorporating elements of baking such as a whisk and either bread, pastries, or other related imagery.
3. Develop a design that is unique, memorable, and scalable for use across various mediums.
Design Preferences
1. Style: Clean, modern, and approachable with a touch of whimsy. The logo should strike a balance between professionalism and warmth.
2. Colour Palette: Soft pastel colours, including shades such as pale pink, mint green, light blue, or cream. Avoid overly bright or neon colours.
3. Typography: Use a combination of script or handwritten fonts and modern sans-serif fonts. The script should feel friendly, and the sans-serif should ensure legibility.
Technical Requirements
1. Provide the final logo in high-resolution formats suitable for both print and digital use, including:
1. Vector file formats (AI, EPS)
2. PNG with transparent background
3. JPEG in high resolution
4. Any other formats you recommend for versatility
2. Include both colour and monochrome (black-and-white) versions of the logo.
3. The design should work well at different scales, from a shop sign to small packaging labels.
4. Initial concept sketches (at least 3 unique ideas) for feedback.
5. Refined logo based on feedback from the selected concept.
6. Finalised logo with all required file formats.
Project Timeline
1. Submit initial concept sketches within 7 days of project start.
2. Deliver the final logo no later than 14 days from project start, including any revisions requested.
Additional Information
1. The logo will be used on signage, packaging, website, social media, and marketing materials, so versatility is key.
2. The bakery’s brand is focused on creating a welcoming and friendly atmosphere for customers, and the logo should evoke this feeling.
Proposal Requirements
1. Include a portfolio of previous logo design work. Portfolios with food-related or small business logos will be highly regarded.
2. Briefly explain your design process and how you plan to incorporate our brand’s values into the logo.
3. Provide a fixed-price quote of £300, confirming you can deliver within the stated timeline.
4. Include any additional ideas or recommendations you think would enhance the logo’s design or our branding overall.
We look forward to hearing from you!
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