Do you know how to unlock growth using direct mail?
Malaberg is a direct-to-consumer brand holding company, building and scaling brands in wellness, nutrition, and beauty. We have a large and engaged customer base, but we’ve never explored direct mail as a marketing channel—until now.
We’re looking for our first Direct Mail Marketing Manager to take full ownership of this channel, leveraging our extensive customer lists to drive retention and growth. This is a unique opportunity to build and execute a direct mail strategy from the ground up, working closely with creative, marketing, and data teams to develop high-impact campaigns.
Key Responsibilities
* Run direct mail campaigns, from letters and promotions to catalogues, keeping customers engaged and driving retention.
* Manage send-outs, and oversee printing, mailing, and distribution to ensure campaigns are delivered on time and within budget.
* Manage and segment mailing lists for better targeting and personalisation.
* Ensure direct mail supports customer retention alongside digital channels.
* Lead the creative and design process for letters, catalogues, and promotions, collaborating with internal teams.
* Test, measure, and refine campaigns based on performance data.
What We’re Looking For
* 7+ years of experience in direct mail marketing, including promotions, catalogues, and customer retention strategies.
* Proven expertise in managing printing, mailing, and distribution processes to ensure cost-effective and timely execution.
* Strong background in list segmentation and database management, optimizing customer outreach through personalization.
* Deep understanding of how direct mail contributes to customer retention and engagement.
* Ability to analyze performance metrics and optimize campaigns based on data-driven insights.
* Experience in concept development and execution, collaborating with creative and marketing teams to design high-impact mail campaigns.
* Comfortable working with creative and marketing teams.
* Based in Oxford or London, with on-site or hybrid availability.
If this sounds like an exciting challenge, we’d love to hear from you! Please submit your CV to apply. We look forward to reviewing your application.