Senior Marketing Manager
Reports to: Head of Communications
Location: Currently operating hybrid working in our West London Office
Contract: Permanent
Pattern: Full Time (standard hours 9am – 5.30pm)
Closing date: 22/04/2025
1st round interviews: 28/04/2025 and 29/04/2025
2nd round interviews: 07/05/2025
Salary: circa £55,000 (depending on experience)
About the Role:
The Senior Marketing Manager is a new role in Ark’s Communications team, reporting to the Head of Communications. It presents an exciting opportunity for an experienced marketing professional to build a new brand, develop strategies to grow EdCity’s audience and reach, and to work across the organisation in support of Ark’s wider strategic objectives.
The Senior Marketing Manager will work closely with other members of the communications team, as well as colleagues in events, public affairs, projects, ventures, and fundraising.
While this role will focus on EdCity marketing initially, it has the potential to broaden out over time, in support of other projects and initiatives at Ark.
The role includes line management of a Communications Administrator, who will be appointed at a similar time and will be responsible for marketing and event administration.
Key Responsibilities:
* Establish and grow an engaged audience for EdCity
* Develop strategies to attract and retain target audiences across various channels
* Effectively promote events and work with the Head of Public Affairs to support efforts to drive up membership
* Lead the design and delivery of comprehensive marketing plans, including effective use of email campaigns and social media
* Analyse and evaluate campaigns – adapting and refining plans to achieve conversion and engagement targets
* Develop a value proposition and key messages for each audience group
* Ensure all communications adhere to brand guidelines, are produced to a high standard, align with key messages, and are consistent in tone
* Collaborate with cross-functional teams to coordinate and amplify external communications
Key Requirements:
* Right to work in the UK
* Bachelor's degree in marketing and communications, or a related field
* A minimum of 7 years of experience in marketing, with a focus on the education sector
* Proven track record for developing and implementing successful marketing strategies
* Proven ability to build a successful brand from scratch
* Proficiency in using digital marketing tools and platforms to plan, implement and analyse marketing strategies
* Excellent writing ability and adept at tailoring messages effectively for different audiences and mediums
* Strong analytical and data-handling skills
* Strong project management skills
* Good understanding of and previous experience in the education sector (required)
* Confidence to build and maintain effective relationships with a wide range of people from inside and outside the organisation
* A proactive and results-driven mindset, with a hands-on approach to getting tasks done effectively
Benefits:
* Our hybrid working model aims to offer the best of both worlds, striking the right balance between in-person collaboration and remote working.
* 27 days annual leave plus bank holidays, rising with each year of service up to 30 days after 3-years’ service. This entitlement is pro rata for part-time employees.
* Full office closure between Christmas and New Year
* As an Ark employee, you will have the opportunity to be part of the TPT (The Pension Trust) scheme, our workplace pension scheme where we make an 11% contribution.
* Access to high-quality professional learning throughout your career.
About Us:
Ark is an education charity that exists to make sure that all children, regardless of their background, have access to a great education and real choices in life. Our network of 39 schools reaches traditionally underserved communities in Birmingham, Hastings, London and Portsmouth.
Diversity and Inclusion:
We aim to build a diverse and inclusive organisation where everyone – staff and students – can do their best work and achieve their full potential.
Safeguarding Statement:
Ark is committed to safeguarding and promoting the welfare of children and young people in its academies.
Please note we will be reviewing applications on an on-going basis and this role may close earlier than advertised depending on the level of response.
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