Company Description:
Who are McDonald’s?
McDonald’s has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people.
McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald’s buys ingredients from over 23,000 British and Irish farmers and spends over £1.1 billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.
McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
Company Vision and Culture
Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Ireland's best-loved restaurant company.
McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environments for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely.
Job Description:
The Opportunity
We are looking for an engaging and enthusiastic individual to join our Impact (Communications) team, someone who enjoys variety within their role and working in a fast-paced environment to deliver results.
As a Senior Communications Officer with a specialization in ESG-related initiatives and requirements, you will be responsible for helping to develop and shape the organisation’s work in this space. You will collaborate with internal stakeholders, manage and develop the organisation's ESG governance process, work closely with agency partners, create external storytelling opportunities and oversee the creation of content related to ESG performance and goals.
As we build to our 50th year and beyond in the UK, we are looking to create more impactful communications than ever before. In addition to the ESG-related work, you will play an important role in ensuring our partnerships and community initiatives work incredibly hard for the business and the charities involved (Ronald McDonald House Charities, BBC Children in Need, Fareshare, National Literacy Trust and our Fun Football programme).
This role is integral in supporting our brand and reputation externally, designed to facilitate and deliver on key programmes of activity and partnerships across the communications department as well as cross-functionally.
A passion for McDonald’s is essential, and the role would suit someone with experience in Corporate and ESG-related campaigns and/or projects, who thrives on building both internal and external relationships, and managing multiple stakeholders at once. The role will suit a motivated, self-starting individual who enjoys working as part of a team.
What will my accountabilities be?
* Help develop the organisation's ESG strategy and governance process, ensuring the business meets all legal reporting requirements
* Identifying storytelling opportunities in the ESG space, helping to shape content and our external narrative
* Project manage ESG-related projects from inception to completion, ensuring they are delivered on time and within budget
* Driving alignment and integration across communications activity for key programmes and partnerships. This work will require developing a comms plan and governance framework, engaging all relevant agencies, setting and delivering against KPIs and managing the communication with internal stakeholders
* Support the Senior Manager, ESG & Strategic Partnerships on the day-to-day contact with corporate partnerships, developing and managing charitable and commercial relationships to drive brand trust
* Ensuring the governance models for these partnerships are embedded with all stakeholders and optimized where possible
* Partnering with other departments, teams and organisations to deliver our Plan for Change commitments and driving the Community programmes
* Creation of community PR campaigns and programmes across traditional media, influencer marketing, social media and owned content
* Developing, driving and implementation of consistent, dynamic narrative and tone of voice to for communications. Ensure alignment across all channels and platforms.
* Out of hours Press Office support
What Team will I be a part of?
This role is part of the Impact team.
Who are my customers?
* The wider department: working closely with VP of Communications and Corporate Affairs; Heads of Internal Comms, Corporate Affairs and Public Affairs and Senior Strategic Communications Manager
* Internal audiences: working with a range of departments across the business including Legal, Finance, Supply Chain, People, Marketing, Franchising, Franchisees
* External audiences: media, consumers, agencies/consultants, partners, charities and stakeholders
Qualifications:
What background do I need to have?
* Experience working on ESG or sustainability-related projects
* Familiarity with ESG reporting standards, environmental policies, social responsibility initiatives and governance practices
* Ability to develop and implement strategic communications plans that align with business goals and ESG objectives
* Skills in engaging stakeholders with diverse backgrounds, including internal teams, external partners and the public
* Understanding of best practices and strategies for building and sustaining successful partnerships
* Programme and project management experience
* Strong organisational skills and ability to lead across a number of functions and within the department
* The ability to synthesize information quickly
* Adapt quickly and easily to new or changing conditions
* Demonstrate a genuine desire and capacity to understand and relate to others
* A desire to learn
Additional Information:
At McDonald’s we are People from all Walks of Life...
People are at the heart of everything we do and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers.
We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers give us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.
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