Ecommerce Project Manager
Full-Time
Kingston-on-Thames
Purpose of the role:
Responsible for improving the customer
experience online across all devices to drive traffic and increase sales and
conversion, identifying and delivering new online initiatives to drive growth
working closely with the internal IT team and 3rd party web
developers as well as key internal stakeholders.
Manages and supports the web development
executive to ensure website functionality is optimised and any issues are
rectified quickly and effectively.
Responsibilities:
* Manage the day to day relationship with Paraspar and other key 3rd
parties to deliver commercial projects relating to improvements in front end
customer and user experience (UX) and the development of new traffic and sales
driving initiatives.
* Optimise checkout across all devices (mobile, tablet and
desktop), UK and International, ensuring a lower basket abandonment rate.
* Using google analytics, Elite and 3rd party
reporting, identify and propose key sales and conversion driving initiatives
through analysis of web data and once signed off ensure all projects are
included in the Ecommerce roadmap, working alongside the relevant IT Project
Manager on delivery.
* Deliver key strategic initiatives and projects identified by the
E-Commerce Director or the board, for example single view of stock, web
redesign, improved delivery proposition, international and personalisation.
* Identify A/B or multivariate tests on poor performing pages,
initiate required work with the relevant 3rd party and analyse
results once statistical significance achieved, making the relevant
recommendations/changes.
* Work closely with the digital marketing manager to improve
acquisition conversion rate, to ensure the website is optimised for search and
to ensure on site tracking is implemented effectively.
* Work closely with the IT Project Manager to ensure all website
issues are logged and resolved in a reasonable timeframe.
* Work closely with the customer services team to get feedback on
user experience issues so improvements can be made going forward. Improve
website content to ensure communication to the customer is clear and accurate.
* Liaise with the Customer Service/Retail Ops Manager to ensure
any ‘live’ issues identified by customers are resolved quickly and effectively.
* Manage the day to day spend for website development, ensuring
costs are in line with the proposed financial year budget.
Key Skills:
Essential –
* Strong project management Skills
* Strong analytical and data management skills
* Expert user of Google Analytics
* Excellent communication skills and ability to use data to
influence
* Desire for continuous improvement
* Strong commercial acumen
* Proficient in a design/web visual tool (e.g. in vision) to enable
effective briefs/feedback
* Excellent Excel and capability.