Hours: Full-time
Contract Type: Permanent
Location: Plymouth
Salary: £24,400 per annum
Start date: January 2025
Join one of the biggest and most respected national eCommerce successes in our industry. cmostores.com is an online supplier of building materials, sold across multiple eCommerce stores. As the company is expanding, we have an exciting opportunity for a highly motivated and results-driven Junior Marketing Executive to join our growing team.
As a Junior Marketing Executive, you will be integral in executing our marketing strategy, ensuring that our brand is top-of-mind for customers in the building and renovation sector. You will collaborate with internal teams, facilitating activity across different channels to present engaging, data-driven digital content that showcases our products and maximises commercial opportunities across our group of brands.
Your role will focus on creating and developing compelling content for social media and email campaigns to engage new and existing customers.
Main duties:
Your key responsibilities will include, but are not limited to, the following:
* Email campaign design: Conceptualise and create visually appealing, on-brand email campaigns that capture attention and drive action. Ensure all emails deliver clear, concise messaging according to our tone of voice to support conversions and foster brand loyalty.
* Content creation: Work closely with the design team to produce digital content for various channels, including email and social media. Your content should resonate with the target audience, showcasing our products while providing value to customers.
* Video creation: Brief, develop, and produce high-quality, eye-catching videos for social media platforms (Facebook, Instagram, Pinterest, TikTok, YouTube, etc.) that drive engagement, re-engagement, and grow our follower base.
* Video calendar management: Take ownership of the social media video content calendar, including planning, scheduling, and performance consideration.
* Social engagement: Monitor social media channels for trends, conversations, and customer feedback. Engage with followers and potential customers to increase interaction and brand affinity.
* User-generated content management: Identify and curate user-generated content such as customer photos, reviews, and videos.
* A/B testing: Conduct regular A/B tests that inform email marketing business goals.
* Performance tracking: Consider key metrics such as engagement rates, conversion rates (CVR), click-through rates (CTR), and database growth to inform content creation.
* Targeted messaging: Understand customer personas and behaviours to create personalised, relevant marketing content.
* Team coordination: Work closely with brand and commercial teams to ensure all marketing activities align with overall brand strategy and business objectives.
* Feedback sharing: Actively participate in team meetings and business-wide conversations, discussing data-driven insights and campaign performance results.
* Vendor coordination: Liaise with external vendors to ensure timely delivery of assets, content, and adherence to brand guidelines.
* Financial accountability: Ensure owned marketing activities are executed within the approved budget.
* Ownership of KPIs: Take personal accountability for your KPIs, feeding proactively into departmental KPIs.
Requirements
Essential:
* Degree in marketing, communications, or a related field, or equivalent experience.
* Experience in digital marketing or e-commerce, with a solid understanding of email and social media marketing.
* Strong creative skills with proven ability to create compelling content (visual and written).
* Attention to detail and the ability to multitask in a fast-paced, dynamic environment.
Desirable:
* Experience working in a high-growth e-commerce or digital agency setting.
* Interest in home improvement, DIY, or building and renovation.
* Copywriting skills.
* Familiarity with GDPR and data privacy legislation as it pertains to marketing.
* Experience working with multiple brands or in a multi-brand environment.
* Ability to use data to drive decision-making and optimise marketing performance.
Benefits
* Employee Assistance Programme
* BHN Extras (discount scheme)
* Cycle to Work Scheme
* Company Share Option Scheme
* On-site Parking
* Company Events
* Competitive Holiday Allowance
cmostores.com is an equal opportunities employer. A note to all applicants - cmostores.com is unable to offer sponsorship of any kind.
#J-18808-Ljbffr