Job Summary
The Assistant Director of Sales assists with direct oversight of sales and marketing operations for a hotel or assigned collection of hotels in partnership with the respective Director of Sales/Director of Sales & Marketing. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel Sales Managers including but not limited to direct sales follow-up, sales administration, hiring of staff, training, managing, and coaching. Additional responsibilities include assisting with sales and marketing budget forecast, advertising and marketing, and business plans. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly.
Qualifications
* At least 4 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience.
* Must have a valid driver’s license in the applicable state.
* Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell, and influence other managerial personnel, hotel guest(s), and/or corporate clients.
* Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
* Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
* Must be proficient in general computer knowledge, especially Microsoft Office products.
* Must be able to work independently and simultaneously manage multiple tasks.
* Strong organization and presentation skills.
* Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
* Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
* Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
* Must be able to work with and understand financial information and data and basic arithmetic functions.
Responsibilities
* Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
* Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate, occupancy, and food & beverage opportunities, thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
* Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
* Understand the content reflected in contracts and how to negotiate terms therein.
* Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
* Monitor production of all top accounts and evaluate trends within your market.
* Adhere to Aimbridge Hospitality’s established regulations, company standards, sales standards, and sales metrics.
* Comply with attainment of individual goals as well as team goals and budgeted metrics.
* Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
* In partnership with the Director of Sales, help to manage Human Resources in the division in order to attract, retain, and motivate the employees; hire, train, develop, empower, coach, and counsel; conduct performance and salary reviews; resolve problems; provide open communication vehicles; discipline and terminate as appropriate.
* Help to supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.
* Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, and Reservations.
* Maintain strong visibility in local community and industry organizations.
* Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
* Maintain professional working relationships and promote open lines of communication to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
* Travel on a weekly basis as required.
* Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.
Property Details
Off I-93, our hotel is in the Cummings Park Business Center, next to local shopping and quick bites. We're 10 minutes from Woburn Anderson Transportation Center, which provides a rail link to downtown Boston — reach the station via free shuttle, covering five miles. Enjoy free parking, our indoor pool, and fitness center.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts, and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following:
* Now offering Daily Pay! Ask your Recruiter for more details.
* Medical, Dental, and Vision Coverage.
* Short-Term and Long-Term Disability Income.
* Term Life and AD&D Insurance.
* Paid Time Off.
* Employee Assistance Program.
* 401k Retirement Plan.
#J-18808-Ljbffr