Description
As Retail Marketing Manager, you will lead the Retail Marketing team in delivering all printed and digital marketing materials to the entire Footasylum estate (+60 stores). You will also lead on strategic vision for Footasylum multi-brand campaigns, run marketing for all store openings and manage a team of 4.
Being the Retail Marketing Manager at Footasylum has a range of differing responsibilities including overseeing the creation of all printed assets in Footasylum stores, managing and maintain our digital signage estate of over 200 screens and working closely with multiple departments to deliver high quality marketing campaigns to stores.
To be successful in this role, you should have strong knowledge of the sports fashion industry and the Footasylum consumer, a good understanding of Visual Merchandising and shopper behaviour as well as a desire to constantly improve the customer experience in Footasylum stores.
The Team
The Retail Marketing team functions as a part of the larger Marketing department and we work extremely closely with Traffic, Social Media and the Studio teams.
Reporting into the Head of Marketing, you will have weekly meetings to discuss ongoing workload and goal setting. You will also have the opportunity for quarterly meetings to discuss longer term strategy and goal setting.
Our goal is to create an environment in which you can learn new skills, gain experience in existing ones and improve your knowledge of the consumer continually. You will be supported in your journey and will be pushed to take on new challenges and expand your knowledge.
Why Footasylum?
We are one of the leading omni-channel retailers across the UK, but more than that we are a brilliant place to work. We value you and your development. We have loads of examples of people moving upwards, across to other departments and given training to excel their personal and professional skills.
Our aim to create a fun environment, where your success is paramount to ours and your are given the right tools, support and platform to achieve your goals.
About You
We are looking for someone with proven work experience in Retail Marketing within the industry who understands the physical retail spaces and visual merchandising in order to effectively get the attention of consumers.
Knowledge of different consumers is vital with trends, cultural moments, and variety of marketing mediums in and around the store.
A key area of knowledge you would have is in the print industry and how this can be used in an impactful way.
Previous line management experience would be ideal to lead the team to its objectives.
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are providing service to our colleagues and customers. We know that this will help us build a great service, which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences.
Recruitment Process
With the COVID-19 situation beginning to abate, our teams are all working a in a hybrid mix of office and home working, adjusting to this new way of working as best we can - and as such we’ll help make the interview process as clear and stress-free as possible, giving you the same opportunity as if we were meeting face to face.
We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.
We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you.
Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.