We’re looking for a PPC specialist to take charge of our campaigns and advertising within the regulated financial sector. Taking lead of the optimisation and executing campaigns with clear reporting and performance updates.
* Fantastic benefits for the successful candidate are a competitive salary up to £60k DOE
* Yearly performance-based bonus
* 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
* Flexible working arrangements
* Enhanced pension contribution
Key Responsibilities
* Develop and manage high performing PPC campaigns on Google Ads, Microsoft Advertising and other platforms
* Create and optimise targeted campaigns for different customer segments
* Implement advanced audience targeting strategies while adhering to FCA guidelines
* Ensure all campaigns comply with financial promotions rules and regulatory requirements
Performance Analysis & Optimisation:
* Analyse user behaviour and conversion funnels to identify opportunities for improvement
* Conduct A/B testing on landing pages and ad copy to enhance conversion rates
* Optimize campaigns based on risk metrics and customer quality indicators
* Monitor and adjust bid strategies to maintain efficient cost per acquisition (CPA)
* Develop and implement remarketing strategies that align with regulatory requirements
Analytics & Reporting:
* Utilize Google Analytics, Microsoft Advertising, and other tools to track and report on campaign performance
* Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI
* Provide data-driven insights to inform strategic decisions
* Monitor competitor activity and market trends
Cross-Functional Collaboration:
* Work closely with Compliance to ensure all campaigns meet regulatory standards.
* Partner with the Risk and Collections teams to align acquisition strategies with business objectives.
* Collaborate with other marketing team members to support wider digital marketing initiatives including email and SMS campaigns.
Vacancy Summary
Hours: Monday-Friday, 9:00am-5:00pm with early finish on a Friday
Basis: Permanent
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