Business Development Executive - (Lead Qualification) - B2B
Business Development Executive - B2B - Office Based 5 Days/Week in Leeds (no remote or hybrid working available for this role). Salary: £30k basic + commission (realistic OTE £45k pa - uncapped commission). Prosper Recruitment are working in partnership with a dynamic and innovative renewable energy company based in Leeds, specialising in providing cutting-edge energy solutions for SMEs and large corporate clients. They pride themselves on their commitment to sustainability and excellence, helping businesses enhance their energy efficiency while reducing environmental impact. With a team of dedicated professionals, our client is at the forefront of the renewables/energy sector, delivering tailored strategies that empower organisations to thrive in a rapidly evolving marketplace.
Role Summary: We are excited to announce an opening for a Business Development Executive (Inbound Lead Qualification & Conversion to appointments) to become an integral part of our client's high-performing sales team. This multifaceted role is ideally suited for a commercially astute individual who thrives in a high-energy, results-oriented environment. As you step into this position, you will engage with a diverse range of senior contacts from both SMEs and large corporate businesses. This role demands a high degree of emotional intelligence, allowing you to adapt your sales style seamlessly to suit the varied levels of seniority and different industry sectors of the prospects you will speak with and have the ability to initiate meaningful conversations that encourage the exploration of products and services offered.
Your primary responsibility will be to initiate engaging and impactful conversations that not only introduce our client's cutting-edge products and services but also foster a genuine connection with prospective clients. Your ability to communicate clearly and establish rapport will be fundamental in effectively qualifying leads and discerning their suitability for a visit from a Business Development Manager. As you navigate these interactions, professionalism and a corporate approach is required, but showing charisma and personality while asking open-ended questions will guarantee a high conversion ratio of calls to appointments booked and greater earning potential.
Key Responsibilities:
1. Lead Engagement and Qualification: Use a dialler system to contact businesses who have requested information, qualify quality and follow up warm leads promptly to convert to sales appointments. Communicate with prospects via phone, email, live chat, and other channels integrated with HubSpot CRM. Assess lead suitability based on predefined qualification criteria such as business size, location, energy requirements, and project feasibility. Identify decision-makers and key stakeholders within prospective organisations.
2. Relationship Building and Appointment Setting: Establish trust and rapport with leads through effective communication and active listening. Educate prospects on the benefits of commercial solar solutions and tailor responses to their specific needs. Schedule high-quality appointments for the field sales team, ensuring all relevant information is logged and communicated.
3. Sales Administration: Maintain accurate and up-to-date records of all interactions and updates in HubSpot CRM. Prepare and manage lead qualification notes for seamless handover to the field sales team. Monitor lead progress through the sales pipeline and follow up where necessary to prevent stagnation.
4. Support Throughout the Sales Journey: Answer basic queries related to solar systems, processes, and timelines. Provide follow-up support for prospects who need additional guidance to progress through the sales funnel. Collaborate with the sales and marketing teams to refine lead qualification strategies based on feedback and performance data.
Key Skills and Qualifications:
1. Experience: 3 years + business to business sales experience with a proven track record of meeting and/or overachieving targets. Excellent verbal and written communication skills with the ability to engage with diverse audiences. Strong rapport-building and interpersonal skills.
2. Technical Skills: Proficient in using omnichannel communication tools (phone, email, chat). CRM experience and ability to log all information on the system with detailed content following each call, create follow-up call reminders, and ability to use Outlook to set appointments electronically for the field sales team.
3. Organisational Skills: Highly organised with strong attention to detail. Excellent rapport-building skills and confidence in speaking to businesses from support to director level of businesses varying in size and industry sector.
4. Personal Attributes: Results-driven with a proactive approach to meeting and exceeding targets. Adaptable, resilient, and able to handle objections effectively.
On Offer: Competitive salary with performance-based bonuses. Comprehensive training in commercial solar solutions and sales techniques. Opportunity to grow within a rapidly expanding sector. Supportive team culture and access to cutting-edge tools and technology.
If you have a passion for opening doors and making a positive impact in a fast-paced environment, apply now! Demonstrating success in this role will unlock numerous opportunities for advancement, including uncapped commission.
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