Job Title: Client Lead
Reports to: Customer & Commercial Leader
Department: Channel 4 Sales
Location: London
Job Grade: M
DEPARTMENT DESCRIPTION
Channel 4 is funded purely by advertising revenue, meaning that the award-winning sales house, 4Sales, is instrumental to the successful running of the channel. The Sales Department is charged with generating the maximum amount of revenue from Channel 4’s portfolio of products on a sustainable basis. Within the Sales Department, the Agency Sales team are responsible for ensuring that Channel 4’s inventory of products (and those of its third-party trading partners) are constructed and then utilized to maximum capacity.
JOB PURPOSE
To help create & deliver the Client strategy for the independent agency Customer groups, forging meaningful & long-term relationships with top marketers (and the client-facing teams in agencies). Drive preference of C4's proposition & products & diversify revenues across our existing portfolio – generating both new revenue streams & long-term business value for Channel 4.
KEY RESPONSIBILITIES
* Help devise and execute the client contact strategy for the group, working with agency counterparts to build & deliver a ‘one customer’ approach.
* Working with the Senior Client Sales Lead, manage the broader client strategy.
* Build relationships with top-tier clients & decision makers in agencies, increase the volume of client meetings, to create deeper and longer-term relationships.
* Generate ‘diversification’ meetings & briefs to better upsell & cross-sell clients.
* Work with Creative Hub to answer Client-led creative briefs & ad break innovation.
* Create the forum for Channel 4 to better understand Clients' business and marketing objectives, leading to earlier & better-quality briefs.
* Support Commercial Marketing in ensuring that there is an effective CRM strategy for the agreed list of clients.
* Work with CM to help deliver events & initiatives across the year that drive engagement.
* Reporting into the Customer & Commercial Leader, but working closely with the Head of Client & Head of Sales Agencies.
ESSENTIAL EXPERIENCE & SKILLS
* Self-starter and comfortable working with a high degree of autonomy.
* Proven track record in selling to senior blue-chip clients (Marketing Director level) and understanding of brand planning and marketing communications.
* Experience of engaging media agency Business Directors/Client Partners.
* Understanding of broadcast (spot), digital (VOD) and creative solutions (sponsorship, break innovation, PP and AFP).
* Must be a first-class presenter, relationship manager, and negotiator.
* Comfortable working in a pressurized, fast-paced and high-value environment.
DESIRABLE EXPERIENCE & SKILLS
* Established senior relationships in both clients and agencies is preferred.
* Able to flex style and approach to manage key relationships with relevant customers.
* Comfortable dealing at a variety of levels, from Marketing Directors to Account Managers.
Hybrid working:
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Salary: Basic starting salary of £63,875.00 per annum, dependent on experience.
Application questions to complete:
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
Benefits: There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
* Private medical insurance with NO EXCESS
* Free Virtual GP access for employees
* Free Female Health hormone test each year
* Free Tastecard membership
* Financial guidance 1-2-1’s available each quarter
* Free OnHand (as featured on Dragon’s Den) volunteering membership
* Discounted Gym memberships
* Pension
* Life Assurance
* Income Protection
* Holiday Buy/Sell
Applications Close Date: 10 Jan 2025
Equal Opportunities: Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.
Disability Confident Scheme: Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader.
Care Leaver Friendly Employer: Channel 4 is a Care Leaver Friendly Employer.
Workplace Adjustments: We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers.
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