The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities.
Job Description Summary
The Morris Arboretum of the University of Pennsylvania inspires an understanding of the relationship between plants, people and place through education, research and horticultural display. Located in the Northwest section of the city, the Morris Arboretum is a destination for plant lovers from Philadelphia and beyond.
As part of the Senior Leadership team at the Morris Arboretum, the Director of Marketing will be responsible for all marketing and communications at the Morris Arboretum. They will serve as the spokesperson for the Arboretum and will manage all print and digital marketing and communications. The position stewards the Arboretum’s unique brand through close collaboration with our visitor experience, development and education departments, and directs research efforts aimed at understanding audience and the effectiveness of marketing strategies.
Job Description
The Director reports to the Executive Director, supervises 2-3 full time staff and works closely with Arboretum leadership. The Director will manage:
1. Editorial, design, and production of Arboretum digital and print materials and publications
2. Development and implementation of effective marketing strategies to support key departments and meet budget goals
3. Planning and implementation of print and digital communications and collaterals
4. Writing and dissemination of stories to the media
5. Promotion of the Arboretum’s mission, events and educational symposia and classes
6. Management of marketing budget including advertising
7. Design and production of all radio spots, print ads, video commercials and all other media
8. Analysis of visitor surveys and other data to evaluate and enhance the effectiveness of marketing and brand identity.
Requirements
BS in marketing or related field required and 3-5 years of marketing experience preferably in a non-profit cultural environment or an equivalent combination of education and experience. Strong written and verbal communication skills and knowledge of current digital and print marketing trends. The ability to use data to influence marketing strategy and planning.
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
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