Do you have a passion for toys and making a difference in a business that is going places?
Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms!
This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content. Your work will be key in driving sales and brand awareness, enhancing customer engagement, and supporting both online and in-store experiences.
Working in our busy marketing team, you will be an experienced copywriter with excellent communication skills and a flair for storytelling. You will also need to be confident and experienced in presenting, proactive in your approach, and possess a problem-solving mindset. Your natural ability to influence and engage will enable you to build strong stakeholder relationships.
Skills & Experience
1. A degree in English, communications, marketing, journalism, or a related field is preferred.
2. Proven experience in copywriting for brand, content creation, and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.
Responsibilities
* Brand Tone of Voice & Messaging
o Develop a tone of voice for the brand which aligns with our brand strategy and produce guidelines to be used business-wide.
* Campaign Copywriting
o Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage, that align with overarching campaign strategies.
* Long-Form Copywriting
o Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to our customers and drives traffic to the website.
* SEO Copywriting
o Write SEO-friendly copy optimized for search engines without sacrificing creativity or quality, helping drive organic traffic and improve search rankings.
* Performance & Optimisation
o Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies.
* Team Collaboration
o Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials.
Benefits
As an employee at The Entertainer, your amazing benefits will include:
* Birthday Leave plus 33 days of holiday (including Bank Holidays)
* Annual Bonus scheme
* Retail Trust & Virtual GP
* Pension salary sacrifice
* Flexible access to your pay via Wage Stream
* Generous toy discount
* Enhanced maternity and paternity pay
* High Street and leisure discounts
* Cycle to work scheme
* Life Cover
So, if you've got a passion for toys and making a difference in a business that is going places, apply now!
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