Role: Account Director
Department/Team: Audio Visual
Role Objective:
The Account Director role will support the Business Director in the team with the day-to-day running of and overall AV strategic direction of the accounts. You will be responsible for the team’s buying output and planning AV campaigns from start to finish. This will entail building close relationships with the team, department, media owners, internal planning teams, and clients. The role covers TV, Video, Radio, and Cinema.
You will be part of a small team of 5 working closely together to meet client needs, the clients will be PayPal, First Group, Huel, EFD, and TK Maxx.
About the role
BUYING AND PLANNING
1. Manage setup and overall delivery of AV campaigns.
2. Hold regular buying catch-ups with the team.
3. Manage value positions across client set.
4. Demonstrate a thorough understanding of all AV tools and processes – including Media Ocean, Caria, TechEdge.
5. Collate and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency.
6. Evaluate media options and demonstrate knowledge of the AV marketplace.
7. Demonstrate accurate AV budget forecasting by account.
8. Strong working knowledge of all the GroupM AV tracking software and keep these up to date and accurate.
9. Track and deliver audit targets.
10. Understand deal parameters within both Mindshare and GroupM and their impact on planning/buying targets.
11. Identify incremental revenue opportunities across client base.
CLIENT MANAGEMENT
1. Ensure all client requests are met/surpassed and manage client expectations.
2. Develop and demonstrate an understanding of the client industry sector and competitor behaviour.
3. Understand your client’s business and build a good relationship with them.
4. Contribute to the creation of campaign strategy, planning, and review meetings/documents.
5. Present client documents.
6. Understand and deliver all buying guarantees that Mindshare are contracted to deliver on your clients’ business.
7. Ensure all billing is received in the correct format and at the correct time.
8. Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live.
INTERNAL RELATIONSHIPS
1. Establish an understanding of how AV fits into the overall marketing mix.
2. Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients.
3. Work collaboratively with and support the Business Director to ensure all department, agency, and client objectives are met.
4. Manage and prioritise your workload and the team’s.
5. Develop team members via check-ins, KPI setting, and appraisals.
6. Display strong attention to detail and quality control with both your own output and the output of the team.
7. Work on new business pitches.
EXTERNAL RELATIONSHIPS
1. Develop strong relationships with relevant media owners at an appropriate level.
2. Lead a coordination team.
3. Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency, media auditors).
4. Be an effective ambassador for Mindshare in all dealings.
About you
1. A solid understanding of planning and buying AV media.
2. Ability to train and pass on this knowledge to junior team members.
3. Strong stakeholder relationships – at all levels.
4. A high degree of literacy and ability to communicate effectively both in writing and over the phone.
5. Strong attention to detail, ability to problem solve, and a pro-active attitude.
What we can offer you
1. A strong salary commensurate and in-line with relevant experience.
2. 25 days annual leave and your birthday day off.
3. Ongoing internal and external training opportunities.
4. Flexible working.
5. The opportunity to attend industry conferences and awards nights.
6. Career and personal progression.
7. Private Healthcare.
8. Excellent pension matching structure.
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