About the job
Our Client is a leading innovator in specific engineering sector delivering cutting-edge technology and solutions. We are dedicated to excellence and driving growth through strategic marketing initiatives.
About the Role:
We are seeking an experienced Marketing Communications Manager to play a crucial role in driving brand awareness, supporting sales growth, and enhancing customer engagement. This role involves developing and executing strategic marketing communications and sales support initiatives aimed at maximizing profitability and brand recognition. You will collaborate closely with internal teams and external partners to create impactful marketing campaigns that resonate with our target audience.
Key Responsibilities:
* Strategic Marketing Development:
* Design and implement comprehensive marketing strategies that support the business objectives and drive growth across multiple product lines.
* Continuously enhance the company’s marketing processes to maintain a competitive edge in the industry.
* Market Intelligence and Analysis:
* Collect and analyze market, competitor, and industry data to provide actionable insights for strategic market planning.
* Utilize customer segmentation research, including surveys and feedback, to inform marketing initiatives and product positioning.
* Digital Marketing and CRM Optimization:
* Maximize the utilization of CRM systems for automated email campaigns, lead g...