The Opportunity
Join a diverse marketing team working on large scale international events and International Conferences and Awards.
Through a mix of agency and in-house expertise, marketers play a vital role in the ongoing success of the portfolio.
Reporting into the Marketing Manager, this role requires someone eager to learn and deliver results in a highly KPI driven environment. The successful candidate will be expected to deliver customers by optimising omni-channel campaigns involving PPC, SEO, web and email marketing.
As part of a dedicated global show team focused exclusively on this portfolio, you'll collaborate within a marketing matrix structure. You'll have access to specialists in paid media, web, and SEO, alongside the support of a Marketing Operations Manager.
This candidate should be both creative and analytics-led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective digital marketing strategies and successful implementation.
Job Description
Key Responsibilities
1. Works collaboratively with line manager and wider marketing team to execute and continually review the digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media channels.
2. Work towards set KPIs to drive online traffic and conversions (mainly visitor registrations and attendees), with the ability to present and optimise ongoing results to maximise results.
3. Works collaboratively with line manager to set and define commercial marketing strategy to deliver Marketing Qualified Sales and Sponsorship leads.
4. Identify evolving digital marketing best practices and collaborate with internal stakeholders and external agencies to develop new cutting-edge campaigns.
5. Have a strong understanding of our target audience, and create strong and compelling written communications (copy for email, website, social media, etc) that are relevant and targeted to our customers and in-line with the brand tone of voice.
6. Understanding user behaviour, through continual testing and optimization strategies (including A/B testing) and ongoing reporting on channel performance, in order to optimise plans.
7. Creating branded visual assets (static images and simple animations/videos) for use across marketing channels including PPC, email banners, social media assets, websites, etc.
8. Manage campaigns with existing event advocates and stakeholders (e.g. partners, exhibitors, speakers, etc), and come up with new ideas/channels/approaches to reach our target audience.
Qualifications
Experience of the following tools desirable but not essential
* Eloqua or similar email marketing platform
* Adobe Analytics or Google Analytics
* Adobe Target
* Adobe Experience Manager or similar CMS
* Canva
* Hootsuite
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