Company Description
The Digital Marketing Manager at Novotel Kolkata will spearhead online marketing & communication strategies to increase the hotel’s digital footprint, drive traffic, and boost revenue. The role requires creativity, strategic thinking, and hands-on experience with digital platforms, all while staying aligned with the hotel's brand positioning and goals.
Job Description
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· Develop and implement comprehensive digital marketing strategies to drive brand awareness, website traffic, and web-direct growth bookings for rooms, F&B outlets and events
· Lead multi-channel digital campaigns across social media, email marketing, SEO, SEM, and content marketing in collaboration with external partners
· Collaborate with internal teams to ensure brand consistency in all digital touchpoints
· Monitor and optimize campaign performance to maximize ROI online
Qualifications
· Has digital marketing agency experience- minimum 2 years
· Bachelor’s degree in Marketing, Digital Marketing, or related field (Master’s preferred).
· Proven experience (5+ years) in a digital marketing role, preferably in hospitality or a related field.
· Expertise in Google Analytics, Google Ads, Facebook Ads, and social media platforms.
· Strong understanding of SEO/SEM, content marketing, and influencer marketing.
· Excellent communication, project management, and leadership skills.
· Creative thinker with attention to detail and the ability to multitask.
· Data-driven approach with an ability to analyse data and derive actionable insights.
· Knowledge of design and content creation tools is a plus (Photoshop, Canva, etc.).