Job Description
Senior CRM and Loyalty Marketing Manager
Salary up to £70,000
12-month maternity contract
Brighton 2 days, 3 days from home
Talent Hub are managing the search for a CRM and Loyalty Marketing Manager position, joining a retail brand who are evolving and moving through an exciting chapter of change. The job requires the creation of the Loyalty strategy across email, direct mail, SMS, so experience across channels, not just CRM are needed.
This position is a hybrid position, and it is a 12 month maternity contract, we are looking for a May 2025 start date, if not before.
Key responsibilities include:
1. Set the strategy and deliver the role out of the current loyalty programme to the new technology platform and build the strategy to optimise and relaunch the programme.
2. Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
3. Deliver the strategy to achieved increased customer revenue, satisfaction and retention through trade and trigger communications alongside CRM manager and CRM agency.
4. Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and drive Customer Lifetime Value.
5. Deliver trade...