Delighted to be working exclusively with an award-winning business based in West Norfolk to recruit a results-driven Head of Ecommerce to join their team. The Head of Ecommerce is responsible for driving the commercial success of their online store. This role involves managing the day-to-day trading performance, optimizing the user experience, and ensuring revenue growth through effective merchandising, promotional strategies, and data-driven decision-making. The role works closely with marketing, operations, content, and development teams to enhance the customer journey and maximize conversion rates. Key Responsibilities: Trading & Performance Analysis Manage the P&L of the e-commerce store, ensuring revenue and margin targets are met through appropriate KPI management and performance improvement measures. Complete regular sales and performance forecasts, reporting this back to the wider business. Track and analyse website performance, sales trends, and key metrics (e.g., conversion rates, AOV, traffic, and bounce rates). Send weekly & monthly reports on online revenue performance, taking measures to improve digital sales performance. Use analytics to identify opportunities for growth, optimise product positioning through effective visual merchandising, and improve on-site merchandising. Prepare and present trading reports with insights and recommendations for senior management. Manage and liaise with our paid media agencies to coordinate budgets, targets, and performance improvements on a consistent basis. Visual Merchandising & Product Management Oversee the activity and merchandising of the website, ensuring product descriptions, imagery, and product information are correct. The ideal candidate would have experience in optimizing these areas to enhance conversion rate. Ensure optimal product categorization, cross-selling, and upselling opportunities, implementing and managing tools as necessary. Work with the buying and merchandising teams to plan product launches and ensure timely availability. Ensure new products are visually merchandised appropriately and have sufficient marketing support behind them to drive sales. Promotions, Campaigns, and Marketing Plan and execute seasonal promotions, sales events, and marketing campaigns. Collaborate with marketing teams to drive traffic through SEO, PPC, email, and social media. Work with the Merchandising team to ensure pricing is accurate and competitive, including discount positioning. Communicate and manage our external paid media agencies to ensure they have the appropriate budget, targets, and information to hit our sales targets. Ensure a seamless and user-friendly shopping experience, optimizing the site’s layout, navigation, and checkout process. Collaborate with UX designers to A/B test and implement changes that increase our conversion rate. Team Leadership & Stakeholder Management Manage a team of digital executives, appropriately guiding their development and workload. Work cross-functionally with tech, buying/merchandising, logistics, customer service, and creative teams to ensure smooth operations. Take the lead on coordinating and driving forward our e-commerce sales performance. What's in it for you? Offering an attractive salary along with a competitive benefits package. Interested? Please call Michelle Topley on or email your CV to. Alternatively apply online.