You will support the delivery of engaging content across Email & App to help drive progress in the CRM rewards programme. Working with the Senior Marketing Executives and Marketing Manager, you will be responsible for elements of planning, briefing, proofing and will bring an organised, creative and proactive approach to driving key measures. You’ll help coordinate content across channels while we take a strategic aim to grow rewards at Matalan, and help with the changes in store, online and in app that support our rewards relaunch.
Key Responsibilities:
1. Support the CRM team in content and communications and add value with Rewards content:
o Plan and brief key messages for assets across channels.
o Help with targeting and relevance in terms of matching great content to the right customer group.
o Maintain a rewards focused activity plan and agree key messages with the Snr CRM team.
2. Work with the Head of CRM and Senior Marketing Execs to deliver the Reward programme strategy:
o Plan and prepare content to ensure engagement to the programme.
o Plan and prepare content to encourage sign up to rewards programme.
o Take ownership in which content will best shape app push channel.
3. Operate as the Rewards representative in key CRM Projects, and Coordinate across Reward projects:
o Take a role in shaping how in app and online content can develop to drive Rewards KPIs.
o Create and share routine information and ensure there is a clear communication flow.
o Be the custodian of reward news and ensure broadcast across the business and to the customer.
4. Leading role within the App Program:
o Planning and execution of engaging messages to drive uptake of the app and support the CRM strategy.
o Reporting on results to guide strategy.
o Market research to optimise program.
Minimum Requirements:
* A marketing or similar qualification, or experience in marketing / CRM planning.
* Proven ability to self-check and work with a high level of accuracy.
* An Excel and PPT expert, confident in creating and updating content.
* Experience of multiple deadlines and managing priorities.
* Experience of working with multiple stakeholders and delivering key messages to an audience. Competent using both email and telephone to convey key messages.
* Commercial experience, preferably in retail desirable but not required.
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.
We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
In addition to competitive salaries, we also offer the below core benefits:
* 20% staff discount, which increases with length of service.
* Thrive Recognition Scheme.
* Wellbeing support provided by the Retail Trust.
* Life Assurance.
* Retail Rewards platform offering discounts for other retailers.
* Pension Scheme.
* Access to a wide range of career development.
* Additional benefits may apply depending on your role and area of the business.
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