Summary
Waterhouse’s Quality Food are looking for someone who can take a well established small family business in a local community to gain greater customer count and sales via multichannel marketing.
Wage
£14,722 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday-Friday 9am-5pm, occasional weekend work
37 hours 30 minutes a week
Possible start date
Monday 17 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
A normal day would include:
Marketing:
• Promote the business, brands and services through multichannels
• Create, analyse and maintain a marketing calendar for the year ahead with line manager and implement this
• Work marketing ideas and implementation within a budget
• Create content for social media scheduled daily on all platforms used
• Maintain social media presence and grow the ‘followers’ on Instagram and facebook
• Create and maintain presence and ‘followers’ on linked in, tik tok and any other social media platforms that may arise right for the business.
• Support eventing in and outside of the shop to grow customers, this will include market stalls, corporate events, wellness events etc
Website management
Manage all aspects of the business website. Including and not exclusive to:
• Product management on the website ensuring everything we sell is on there: pricing, images, availability, description, information
• Data capture through CRM
• Email marketing
• Data analysis
• Competitor research
• Make and keep good stakeholder relationships
• Customer service
• Manage deliveries and packaging
• Manage seo
• Keep up to date and in line with GDPR, cyber security, trading laws, and copyright law
Other platforms:
• Manage and grow Deliveroo, uber eats, just eat
• This includes products on there- descriptions, images, availability
The overall business:
You must also have general and good knowledge of all product and service offerings across the store and be able to support if needed other aspects of the business from time to time to cover holidays or sickness.
Be available 5 days per week, 9-5pm including weekends for eventing which will be discussed and agreed as required.
How you will be supported;
Full training and support will be provided by The Growth Company to help you achieve your apprenticeship and reach your full potential in your role.
What will happen next:
New applicants to The Growth Company who meet any basic entry requirements of the role will be contacted within two working days to be invited to meet a member of our team.
You will then have the opportunity to find out:
More about this vacancy and any others you are suitable for, any training you need to complete and what the next steps will be.
How you could get there:
If you would be catching public transport for this role, visit the Journey Planner on to see how you would get there and how long it would take.
Where you’ll work
4-6 MELLOR ROAD
CHEADLE HULME
CHEADLE
SK8 5AU
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
THE GROWTH COMPANY LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Team working
* Creative
* Initiative
* Motivated
* Flexible
* Confident
* Adaptable