At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
As a CRM Executive you will support your CRM Manager in building stronger and deeper relationships with our customers, to increase engagement and retention and customer value, through effective CRM strategies and data driven insights. You will need to demonstrate excellent commercial skills combined with proven CRM experience, particularly focused on email and mobile app push communications. Working closely with the Digital Trading Manager you will be instrumental in the implementation and delivery of the CRM strategy for our Premium and Luxury websites. With a working knowledge of CRM and database analytics this role will be highly data driven.
Reporting into the CRM Manager, your day-to-day tasks will include:
Own and manage email and mobile app calendar for our websites aligning with wider teams to support business objectives
Responsible for the briefing, creative, segmentation, scheduling and delivery of all email and mobile app notifications.
Responsible for the briefing, creative, segmentation, scheduling and delivery of all automated life cycle campaigns
Implement ongoing test and learn strategy to continually improve CRM communications
Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
Responsible for increasing the engaged customer database and their value, identifying key customer segments and targeting them across relevant programmes
Keep up to-to-date on industry insight and email marketing trends
A self-starter mind-set, with the ability to work under minimal supervision and guidance
Experience in working with data analysis and segmentation
Strong project management – ability to manage and deliver several campaigns at the same time
Along with your benefits package we also offer a wide range of perks for our colleagues:
If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.