The Role
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Working at Anything is Possible should be a life-changing experience. Bold words, we know—but that's exactly why we built this agency. Agency life doesn’t have to mean burnout and low pay. It should be about working on great projects, with great benefits, and a healthy work-life balance.
We believe anything is possible, and we need the right people to help us prove it. As Planning Director, you’ll be instrumental in shaping the success of our agency. Your focus will be on developing innovative comms strategies and media plans for our clients, while also leading on new business pitches.
You’ll challenge the status quo, push the agency to do better work, and ensure we deliver best-in-class solutions across our three core areas: media, creative, and technology. With your expertise, we’ll grow the business, win awards, and set new industry standards.
The Planning Team
Our team is the strategic engine of the agency. We’re here to deliver outstanding work by developing innovative, market-leading solutions for our clients.
At Anything is Possible, media, creative, and technology work together seamlessly—giving us a competitive edge to do truly outstanding work. This integration allows us to drive automation, innovation, and deliver campaigns that break industry norms.
You’ll be a champion of effectiveness, ensuring every campaign is built on clear objectives, robust KPIs, and measurable outcomes. Your strategic thinking will not only shape our client success but also influence the wider industry through thought leadership and innovation.
Your Responsibilities
* Developing world-class comms strategies for existing clients and new business pitches.
* Owning the strategic response to client briefs—leading insights, strategic direction, and campaign solutions across media, creative, and tech.
* Understanding audience behavior—who they are, what motivates them, and how best to reach them across owned, earned, shared, and paid channels.
* Building deep category knowledge—staying ahead of competitor activity, new entrants, and emerging threats.
* Delivering multi-channel media plans that drive tangible business growth.
* Leading new business opportunities, shaping pitch strategies, and confidently presenting to clients.
* Collaborating with creative teams, crafting inspiring creative briefs that spark outstanding ideas.
* Driving innovation and new approaches, ensuring our agency is always at the cutting edge of planning.
* Championing measurement frameworks, tracking performance, and delivering campaign insights that prove effectiveness.
* Sharing knowledge across the agency, ensuring our teams and clients are equipped with the latest thinking and best practices.
What You’ll Need
* Strong client relationships—ability to engage with senior stakeholders and sell-in strategy across both existing accounts and new business.
* Strategic thinking—confidence to challenge briefs, uncover insights, and push our work to be better.
* Data-driven mindset—proficient in using data and our tool suite to inform recommendations and measure success.
* Exceptional communication skills—the ability to present confidently and inspire action.
* Innovative mindset—keen to explore new approaches, test ideas, and drive the agency forward.
What We’re Looking For
We share Possiblist behaviours. To thrive in this role, you should:
* Be fearless—question the status quo and push for better.
* Solve problems and grab opportunities—proactively look for ways to improve our work.
* Be data-driven—analyze, interpret, and use insights to drive strategy.
* Help those around you—share knowledge and collaborate effectively.
* Communicate with impact—both written and verbal.
* Distil information into key insights—simplify complexity into meaningful strategies.
* Balance analytical and creative thinking—find unique solutions that deliver results.
* Have a passion for building brands and shaping behaviors.
Why Join Us?
* Competitive Salary & Benefits Package
* Flexible working across multiple locations
* Exciting, dynamic agency environment
* Professional development & career progression
* The chance to shape an industry-leading agency
At Anything is Possible, we challenge expectations, create impact, and make the impossible possible. Ready to join us? Apply today.
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