Job Description
Senior Account Manager - Consumer Publicity
About Us
DDA is a leading global creative marketing and strategic communications agency working in the entertainment and brands spaces. With offices in Los Angeles, New York and London, we offer a bespoke service and truly global reach for festivals, networks, platforms, producers, distributors, financiers, government organisations, and brands.
DDA provides creative and insightful strategies, tailored campaign solutions, and a ‘round-the-clock’ service across all the agency’s lines of business, which includes US and UK Film and Series Campaigns, Strategic Consumer and Corporate Communications, Influencer management, Social Media, Personal Publicity Representation, Design, Creative Studio, International and Festival publicity, Live Event Production and Awards.
About You
Our Consumer Publicity team is looking for a passionate, driven Senior Account Manager to join their busy TV team. Applicants should have 5+ years’ experience working in a press/publicity function in the entertainment industry. Experience of unit publicity is highly desirable.
Within DDA, a Senior Account Manager is an ambitious and proactive member of the team that can manage accounts with limited oversight. They will demonstrate excellent press relationships, borne from working across a number of high-profile projects in their career. A natural communicator, they thrive on collaboration and seek opportunities to share their knowledge with the junior team.
Your Key Responsibilities Include:
Client Relationships
1. Develop a close working relationship with our clients in the TV space and add value with expert knowledge.
2. Work with the Director of TV and senior partners to trouble-shoot any issues relating to this ongoing work.
3. Oversight of day-to-day client management, rectifying issues as they arise.
Delivery
1. Run/direct campaigns in the UK and provide the client with regular updates.
2. Oversee timely coverage reporting for our clients with the support of the wider team.
3. Maintain standards for reporting, interview requests, asset timelines etc.
4. Oversee the dissemination of new assets to media, utilising the depth of the team.
5. Work with the strengths of the team to find the best solution for any given project.
6. Attend and coordinate press launches for our series clients.
Strategy and Commercial Awareness
1. Devise and execute strategy for UK Publicity campaigns with an awareness of client objectives and competitive landscape.
2. Develop and maintain exceptional relationships with press whilst ensuring maximum visibility for our projects.
People
1. Maintain a professional manner and demonstrate a strong work ethic towards account teams and the company as a whole.
2. Oversee Account Executives working across your accounts to assist with their progression and output.
3. Become invested in growing the experience of members of the team through their work with you.
4. Be approachable and professional at all times and positively contribute to the team environment.
5. Inspire your colleagues to push themselves and lead by example.
6. Champion the importance of teamwork and motivate others around you.
Skills & Experience
1. Experience with on-set unit publicity capture, press access, photography and EPK.
2. Understanding of picture publicity and the ability to come up with creative ideas and be able to work with photographers and designers.
3. Exposure to budget management.
4. Knowledge of the TV landscape: identify the core audience for a TV series, know how to reach them and excite them, be aware of competitive campaigns and TV trends.
5. Client management experience.
6. Exceptional relationship building skills and high emotional intelligence.
7. Known to a high level of press and industry figures.
8. Experience of major TV and/or film festivals (desired, not required).
9. A passion for learning, and getting under the skin of, client businesses to give them the best possible outcomes.
10. Confidence speaking to Senior Executives and Talent.
11. Highest standard of multi-tasking and organisational skills.
12. A team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
13. Excellent communication and presentation skills, both written and verbal.
14. Highly organised, and a clear, confident delegator.
15. Proficient in presentation software and other Microsoft packages.
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