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Interim Head of Brand Marketing (FTC, June start date), London
Client: MORI
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 4e366a425892
Job Views: 5
Posted: 30.03.2025
Expiry Date: 14.05.2025
Job Description:
MORI is a digitally native, omnichannel baby and children’s sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant acclaim and global recognition, partly fuelled by celebrity endorsements, as well as winning multiple awards including Best Children’s Sleepwear (2024), Most Eco-Friendly Brand (2020, 2021, 2022, 2024), Can’t Live Without Parenting Product (2021, 2023), The Queen’s Award for Enterprise (2022).
The Role
We are looking for a Head of Brand Marketing to join the team at MORI on a temporary basis. Reporting into our CMO you will lead our brand marketing function during 2025/26.
Responsibilities
* Lead the team through planning and execution of the 2025/26 brand strategy ensuring alignment with business objectives.
* Along with driving existing initiatives forward you will propose compelling business cases for new initiatives to test during your time in the business.
* Lead, inspire and develop a high-performing team: direct reports (2), the wider Brand team, along with external partners and agencies (when required).
* Accountability for Brand Marketing channels:
* Brand & Partnerships - Customer obsessed, a brand guardian and champion. You will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US. Translate our brand purpose and values into compelling campaigns that drive brand awareness, build brand affinity, strengthen customer engagement with a focus on ROI.
* PR & Influencers - You will lead our internal team to create buzz around the brand via consumer coverage, increased business coverage, and our successful organic influencer programme; with a focus on continuing to commercialise the latter.
* Organic Social Media - With a sharp focus on maintaining our industry-leading engagement rate on our lead channel: Instagram, you take a strategic and highly creative full-funnel approach. You’ll guide the team to explore emerging features and platforms.
* Community - From digital (FB group) to physical community building (stores) you will nurture a customer-centric community that drives brand advocacy and fuels long term growth.
* Retail & Wholesale - Support marketing efforts in these fast-growing sales channels along with being a key stakeholder on store design for new store openings.
* Collaborate with the Product, Growth marketing and Creative functions to deliver amazing brand experiences across every touchpoint of our brand.
* Drive brand-led thinking across our business.
* Responsible for the brand budget and channel performance.
Requirements
* An experienced senior brand manager, with 4+ years at that level managing a team.
* Experience working for a digitally native, omnichannel retail business.
* Experience in a scale-up business.
* Proven track record of being responsible for PR, influencer marketing (organic & paid), organic social media, content marketing, partnerships to drive our approach.
* Strategy-led, commercially minded with conceptual vision.
* A natural leader who thrives in a scale-up environment and can motivate teams to deliver results.
* Brand building expertise through brand strategy and campaign management.
* Strong interpersonal skills with the ability to communicate and influence with impact.
* Experience managing external partners / agencies.
* Strong planning, project and time management skills.
* Ability to work both strategically and operationally.
The opportunity to be a part of an award-winning brand.
Hybrid working with 1 day minimum in the office per week (Ladbroke Grove, London).
24 days holiday annually + UK bank holidays.
Flexible working hours, with core working hours 9am - 4pm.
Early finish on the last Friday of the month.
Up to 50% discount on our collections plus sample sales.
Please complete our Google Form here, alongside completing the application form.
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