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Description
Position at Mindshare Worldwide
Planning Manager
Job title: Planning Manager
Group: Mindshare Worldwide
Client: Volvo
Reports to: EMEA Planning Director
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
The Role
The Planning Manager role is responsible for media and marketing planning in collaboration with the Volvo Central Planning function, and the Mindshare Paid Digital Media Engine. This role is dedicated to managing integrated digital-focused planning and client coordination planning process across large and smaller scale markets.
Working across markets and teams building strong relationships with all key stakeholders (clients, fellow colleagues, activation teams as well as local & WW Mindshare teams) is fundamental.
You will be responsible for managing day to day communication with the local Volvo client and be the key interface for the Mindshare client service teams.
Experience required:
* Experience across digital media planning & buying. Ideally local and global.
* Understanding of brand and demand media planning capabilities.
* Experience in digital media planning across channels (search, social & programmatic display/video).
* Experience in forecasting, headroom & scenario planning to deliver to client sales targets.
* Excellent client facing communication & presentation skills.
* Hands on knowledge in tools such as Google Analytics, search trends, ad servers (e.g. DoubleClick), data visualization & analysis tools.
Personal Attributes:
* Team player. Gets stuck in.
* A 'can-do' attitude who is energetic with a hands-on approach to service client relationships.
* Trustworthy.
* Positive & productive.
* Organized with a strong attention to detail.
* Great interpersonal and communication skills.
Key skills & knowledge:
The individual will be expected to support a Planning Director to deliver integrated campaigns across platforms, with a particular lean towards search, social and programmatic.
Principal responsibilities:
* Be the dedicated daily market contact focused on integration to drive outcome focused media planning & data driven marketing.
* Coordinate media plans/documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI's.
* Lead the planning conversation for clients in partnership with local team and Account Director.
* Collaborate with activation teams on plans, insights and recommendations to leverage their expertise.
* Participate in discussions of key drivers and barriers to delivering Volvo targets.
* Work on test & learn hypothesis with activation teams and contribute to testing opportunities to drive performance of media campaigns.
* Develop understanding of Volvo business - brand, category, products and competition, issues and challenges.
* Ensure consistency & high standard of output from all stakeholders.
Personal performance measures:
* Ensure best in class media plans are delivered on time to clients.
* Collaboration - measured via 360 and informal feedback.
* Client satisfaction via formal and constructive feedback.
* Strong relationships with all key contacts via 360 and informal feedback.
* Contributing strategic thinking to the Volvo planning process, and managing internal teams to ensure annual planning, response to briefs and quarterly business reviews are completed to a high standard.
* Involvement in wider Mindshare initiatives.
* Ensure team delivers 100% excellence in the finance process, and work with activation to ensure the process is timely and accurate.
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