Product Marketing Manager sought to drive strategy and execution for a leading sports and FMCG company managing 3000 products across multiple categories.
Our client, a century-old industry leader with millions of fans on Sky Sports, requires a Product Marketing Manager to own the product strategy, ensuring each product is perfectly positioned in the market.
The Role
* Product Marketing: Lead campaigns from opportunity assessment to execution, ensuring thorough market research and detailed marketing plans.
* Lifecycle Management: Develop strategies for the product portfolio, analyzing performance data to refine pricing and promotions.
* Product Development: Master every product detail and communicate effectively with the market.
* Collaborate with product teams to drive timelines and launch strategies.
Requirements
* Proven Experience: Proven experience in product marketing, preferably in the FMCG sector.
* Go-to-Market Strategies: Deep knowledge of go-to-market strategies for diverse products.
* Product Passion: A passion for products, with the ability to communicate details effectively.
* Analytical Skills: Strong analytical skills for market segmentation and competitive positioning.
* Project Management: Exceptional project management skills and ability to thrive in fast-paced environments.
We are seeking a product evangelist who thrives on understanding product intricacies and market fit. Your obsession drives you to refine your approach continuously, ensuring every communication resonates.