Fuelius – Chester, Cheshire West and Chester
As a Sales Development Representative (SDR) at Fuelius, you will be the driving force behind our new business pipeline. Your primary responsibility will be identifying and engaging with companies that align with our Ideal Customer Profile (ICP), setting the stage for our Business Development team to close deals. You'll leverage our advanced sales tech stack—including tools like ZoomInfo, Sales Navigator, HubSpot, and more —to discover high-potential leads, initiate contact, and conduct initial discovery and qualification using the MEDICC framework.
In this role, you will have full autonomy in defining and refining your territory, while receiving robust support to ensure your efforts are aligned with our strategic goals. You will target mid-market and enterprise companies, focusing on key decision-makers such as Chief Revenue Officers, Sales Directors, and CMOs. Your success will be measured by the number of qualified meetings (deals) you book, the conversion of those meetings into identified opportunities, and your contribution to closed deals.
We’re looking for a self-starter with a hunger for success—someone who isn’t afraid to pick up the phone and drive conversations that lead to results. The ideal candidate is already excelling as an SDR in a SaaS company, understands the nuances of selling both products and services, and thrives in a highly measured, fast-paced environment. If you’re ready to crush numbers, exceed targets, and be a key player in our growth, this role is for you.
Key Responsibilities
1. Identify and target companies that align with Fuelius’ ICP, with a focus on mid-market and enterprise-level clients.
2. Engage with key decision-makers such as Chief Revenue Officers, Sales Directors, and CMOs to set up qualified meetings for the Business Development team.
3. Conduct initial discovery and qualification using the MEDICC framework to ensure high-quality leads.
4. Manage and refine your territory autonomously, with support from the sales leadership to align with strategic priorities.
5. Utilise the sales tech stack (ZoomInfo, Sales Navigator, HubSpot, SalesLoft) to manage outreach, cadencing, and CRM data effectively.
6. Contribute to the overall sales strategy by providing feedback on market trends, competitor activities, and the effectiveness of outreach campaigns.
7. Meet and exceed targets for deals opened, deals qualified, and contribute to the closing of deals.
Requirements
What we're looking for
1. Proven experience as an SDR, preferably in a SaaS or tech services company.
2. Strong familiarity with modern sales tools.
3. A deep understanding of outbound sales processes and a demonstrated ability to open and qualify deals.
4. Excellent communication and interpersonal skills, with a talent for engaging with high-level executives.
5. A self-starter with an unstoppable drive to succeed, who thrives in a competitive, high-performance environment.
6. Curiosity and a willingness to learn—constantly staying up-to-date with industry trends, new technologies, and best practices.
7. Experience in a highly measured SDR team, with a track record of consistently meeting or exceeding targets.
What we're NOT looking for
Having met and worked with countless SDRs over our 27 years in the industry, we're pretty clear about what we don't want. So, let’s be upfront:
1. Excuse-Makers: We’re not interested in SDRs who are always ready with the next excuse for why they’re not hitting their targets. A good SDR finds solutions, not justifications for why they’re falling short.
2. Phone Avoiders: Let’s get this straight—you’re an SDR, and that means picking up the phone. If you think you can build a successful pipeline by hiding behind emails and LinkedIn messages alone, think again.
3. Arrogance: Confidence is key, but arrogance is a deal-breaker. We want someone who’s good, who knows their stuff, but also someone who’s open to learning, growing, and working as part of a team.
If any of the above sounds like you, it’s best we part ways now. We’re looking for the real deal—a driven, humble, and proactive SDR who’s ready to make things happen. If that’s you, we’d love to hear from you.
Benefits
Why Join Us?
1. Be part of a highly collaborative, tight-knit team within a growing, internationalising company.
2. Receive comprehensive training on our products, services, and sales processes, including a dedicated onboarding period to ensure your success.
3. Benefit from a clear progression path, with opportunities to grow within the SDR function or transition into more senior sales roles over time.
4. Work in a dynamic environment where your contributions directly impact the company’s growth and success.
5. Competitive salary with uncapped OTE.
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