Location:
Head
Office, Moreton in Marsh
Salary:
£40,000 -
£50,000 per annum
Who We Are…
We are a collection of award-winning spa and hotel destinations.
Here at Barons Eden our aim is to treat our guests as a friend of the
family and to create positive memorable experiences during their stay or visit
to our Hotel and Spas.
We share a passion for entertaining, socialising, great food and standout
experiences. Our close-knit team champion individuality, flare and operational
excellence, treating each guest like a friend of the family, providing an
experience that brings customers back time and time and again.
Our purpose is to hire people with passion and positivity. We train you
for skill, nurture you to grow and achieve your goals…
The Role
As the
Website Trading Manager, you will be responsible for driving website sales and
enhancing the digital guest experience across our online platforms. Your
data-driven approach will focus on understanding and improving key metrics,
such as sales, traffic, average order value (AOV), and conversion rates.
You will
oversee website performance, including speed, stability, upselling
opportunities, and the booking funnel. Additionally, you will manage processes
related to demand, revenue, inventory, forecasting, and opportunity analysis.
In collaboration with key stakeholders, you will develop and recommend sales
strategies, including pricing strategies for various segments, while
identifying new revenue opportunities. Your role will involve effective
communication with stakeholders to ensure alignment of sales strategies and
pricing.
Join us and we can offer you benefits such as…
* Competitive Rate of Pay
* Discount on overnight stays
and spa days.
* Discount on Spa experiences
and treatments at any of our properties.
* 20% Discount on spa products.
* Complimentary spa day on your
work anniversary.
* Excellent Induction and
training programme.
* Perkbox Online benefits and
discounts.
* Opportunities for professional
development and career advancement.
* Free Parking.
Roles & Responsibilities:
* Manage in-house Search Engine Optimisation (SEO) activities, ensuring all
SEO hygiene factors are in place and to improve search engine visibility and
ranking.
* To oversee and manage the updating of website content, to ensure that the
site consistently reflects our brand values and engages visitors.
* To manage the business’s Conversion Rate Optimisation (CRO) by taking the
lead on A/B testing initiatives, working closely with UX designers to optimise
the website’s conversion rate.
* Work alongside the in-house development team to implement new website
features, benefits, and improvements that enhance user experience.
* Manage troubleshoot issues related to the Property Management System
(PMS) and Resort Suite.
* Responsible for performance analysis and reporting to track performance,
sales, and conversion rates.
* Conduct competitor analysis and keep up to date with new trends and
insights.
* Support the development and delivery of automated email campaigns to
drive engagement and revenue.
* Identify and address performance gaps, ensuring that departmental
objectives are achieved.
Person Specification:
* Proven Experience in website trading, with success
in managing and optimising website sales and performance.
* A track record of implementing effective CRO
strategies to enhance user engagement and increase sales.
* In-depth knowledge of analytical tools to interpret
and analyse data, identifying trends and actionable insights.
* Strong ability to think critically, address
challenges with innovative solutions, and pay close attention to detail.
* Capable of managing multiple tasks and priorities
independently.
* Ability to collaborate effectively with internal
teams and external stakeholders
* Strong interpersonal and problem-solving abilities
to address challenges effectively.
* A proactive approach to introducing creative
solutions, driving innovation, and continuously enhancing processes.
* Prior experience with Resort Suite or a similar
system is essential.
* Experience in the Hospitality industry.
Further Information:
* Head Office based.
* 40 hours per week.
* Availability to work evenings, weekends, and
holidays as part of a 7-day operation for any trouble shooting issues.
People say you can’t choose your
family, well we choose you to be part of ours.