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Head of D2C Investment Proposition - Aviva Direct Wealth, London
Client: Aviva
Location: London, United Kingdom
Job Category: Finance
EU work permit required: Yes
Job Reference: 16b15e2f3044
Job Views: 43
Posted: 10.04.2025
Expiry Date: 25.05.2025
Job Description:
Head of D2C Investment Proposition - Aviva Direct Wealth
Are you someone with experience of D2C Investment Propositions, are you keen to lead this agenda and own the D2C Investment Strategy for Aviva Direct Wealth? Then this is the role for you.
Direct Wealth (D2C) is a key strategic business within Aviva’s Wealth offering. Our vision is to simplify life’s financial decisions so our customers can act with confidence. We have ambitions to grow to be a Market leading player in the D2C Market, with a highly stretching three-year plan. To achieve this, we need to ensure our Investment Proposition is Market leading and brings the best of Aviva to our retail customers.
This is a great job for someone who wants to own the D2C investment strategy, with the autonomy to lead, with support from our wider Wealth & Advice Investment Centre of Expertise, including the recently advertised Head of Investment Strategy and Propositions.
A bit about the job:
1. Accountable for setting the investment strategy for Direct Wealth (D2C), working closely with Aviva Investors and the Wealth & Advice Investment COE – ensuring our customers have the right investment products for their needs.
2. Accountable for the suite of investment products and tools available to our Direct Customer base – ensuring customers have the investment products that they understand, perform as they expect and are competitively priced.
3. Responsible for working with Direct Wealth (D2C) Propositions team to ensure they have the right range of high performing retail products to build a competitive customer proposition.
4. Accountable for products and funds available to DW customers and responsible for reviewing fund range with Aviva Investors.
5. Leads the assessment, implementation and embedding of the impact of regulatory changes or government initiatives for Direct Wealth (eg ‘UK ISA’, UK Wealth Fund).
Skills and experience we’re looking for:
1. An experienced leader with a strong track record of delivering marketing leading D2C investment propositions.
2. Excellent understanding of key drivers in D2C investment market with excellent understanding of SIPPs/ ISA’s/GIA/ ETF’s/ Equity trading for retail customers.
3. Gravitas and credibility, dealing with and influencing internal and external stakeholders at all levels with confidence.
4. Customer focused, driven and passionate with strong interpersonal and collaboration skills.
5. Good understanding of investment markets, asset classes, fund types, and regulatory environment for investment platforms.
What you’ll get for this role:
1. Starting salary Competitive (depending on location, skills, experience, and qualifications)
2. Bonus opportunity – 25% of annual salary (Actual amount depends on your performance and Aviva’s).
3. Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
4. 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
5. Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts.
Aviva is for everyone:
We’re inclusive and welcome everyone – we want applications from people with diverse backgrounds and experiences.
Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply. And if you’re in a job share just apply as a pair.
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