Direct message the job poster from MacGregor Black
Global Recruitment Consultant - Technology & Digital | Sports, Outdoor, Fashion & Luxury | @ MacGregor Black
Digital Analyst
Are you passionate about data and digital performance?
Do you thrive in an analytical role where insights drive business decisions?
Do you enjoy collaboration on an international scale?
MacGregor Black are partnering with a Fashion Brand on the search for a Data Analyst. This is a permanent role based in London.
As a Digital Analyst, you will be responsible for monitoring, analyzing, and reporting on digital performance. You will use data-driven insights to refine user journeys, improve website functionality, and support strategic decision-making. Working closely with digital, marketing, and e-commerce teams, you’ll play a key role in optimizing online sales and engagement.
Key Responsibilities
* Develop and implement performance measurement frameworks for digital initiatives, marketing campaigns, and website optimization.
* Analyze large data sets to identify trends, opportunities, and areas for improvement in digital performance.
* Utilize analytics tools such as Google Analytics, and Adobe Analytics to provide actionable insights.
* Conduct A/B testing to optimize user experiences and improve conversion rates.
* Collaborate with stakeholders to translate data findings into strategic recommendations.
* Improve data quality by ensuring accurate tracking and integration of digital analytics tools.
* Train and support teams on digital tools and self-serve analysis to foster a data-driven culture.
What we’re looking for?
* 2+ years of experience in web or digital analytics within retail, fashion, or e-commerce.
* Strong analytical skills with the ability to translate data into meaningful insights.
* Experience with analytics platforms such as Amplitude Analytics, Google Analytics, and Adobe Analytics.
* Proficiency in data visualization tools such as Looker Studio, Tableau, or Power BI.
* Knowledge of A/B testing, user journey analysis, and digital performance optimization.
* Familiarity with SQL, Google Tag Manager, and data analysis tools is a plus.
* Strong communication skills to present findings and influence business decisions.
Competitive salary + Benefits.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Sales, and Analyst
Industries
Retail Apparel and Fashion
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