Marketing Executive
Starting salary £35k - £40k, 25 days holiday, pension, employee benefits
Marketing Executive - Stoke on Trent
The Company
* My client is a market leading global manufacturer with a people focussed culture and a strong commitment to continuous improvement and professional development.
* They are looking for a creative, dynamic, professional and committed Marketing Executive to join their team, based in Stoke on Trent.
The Role
* As Marketing Executive, you will be responsible for developing marketing plans and programs for several brands, in line with the company's sales and marketing strategy.
* Driving brand awareness and image across various segments & products in line with the corporate branding strategy.
* Execution and the follow-up of the plan to convert Marketing Qualified Leads into Sales Qualified Leads in the B2B market.
* Creating & coordinating marketing tools and content (PR, technical articles, case studies, blogs) for different target groups.
* Collaborate with the sales team in order to define sales supporting communication activities.
* Manage digital content platforms (social media, newsletters, customer trainings) and create new content items to increase online conversions and ranking in google (SEO/SEA).
* Manage the outsourcing of design work, dealing with external agencies.
* Organizing and attending shows and events towards different target groups.
The Candidate
* Degree in market...