Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission- we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
1. Think without limits - Think fast, think fearlessly, and take the team with you
2. Own it and back yourself - Own the basics, own your role and own the results
3. Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job Description
About GAME
At GAME we have transitioned from a gaming specialist to an entertainment brand, through diversifying our ranges offering our customers more choice. All things gaming, toys, tech, collectables and so much more, there really is something for everyone, available at game.co.uk and from over stores nationwide.
We position GAME as the champion of play for ages 7 – +, and we challenge you to never grow up.
The responsibility
4. Work in collaboration with the Group Head of Brand in all of the marketing strategies and activities for gaming, toys and tech, driving brand and commercial growth.
5. Manage the planning and delivery of the marketing campaigns from ideation to building integrated launch and media plans with corresponding budgets, KPI's and deadlines.
6. Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, CRM, social, retail marketing, partnerships and more to deliver campaigns across GAME and Group owned channels.
7. Review campaign analytics to develop future plans and report back to the business and key partners. Apply learnings to optimise activity to over achieve on KPI’s.
8. Manage the Marketing growth strategy through toys, tech and collectables, whilst maintaining SOV for gaming.
9. Be the gatekeeper to GAME’s seasonal brand calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
10. Communicate, align and brief relevant stakeholders on product and campaign launches and commercial priorities
11. Attend partner alignment meetings with commercial and our brand partners to align on priorities + product buys.
12. Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business and all brand partners that have invested in the campaign.
13. Build collaborative relationships with marketing counterparts in each of our key brands as well as their wider team. Ensure they are fully bought into our strategy and marketing activities.
14. Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on, as well as GAME expenditure budgets and income targets.
Qualifications
What we are looking for:
15. Minimum of 3 years in a Marketing Manager role with a track record of delivering outstanding integrated marketing campaigns.
16. Prior experience within relevant industries such as gaming, fashion, sport, lifestyle or retail
17. Strong Microsoft Office skills and knowledge of Keynote