Digital Marketing Manager
Location: Telford
Type: Permanent
Salary: Up to £50,000 per annum
Hours: 37.5 hours per week
This is an exciting opportunity to join a long-standing Telford manufacturer on a permanent basis. The client is looking for a Digital Marketing Manager with a minimum of 5 years’ experience in managing a marketing team. You will develop, implement and oversee long-term digital marketing campaigns, enhance brand awareness, and drive traffic to the company’s website.
Responsibilities
* Manage the day-to-day in-house team
* Manage the campaign plan with Marketing Exec
* PPC campaign management aligned with Paid Search Exec/Analyst
* Oversee SEO analysis with in-house team
* Oversee the social media plan
* Develop and explore new campaign flows to improve lead conversion and remarketing
* Manage supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets
* Manage the central marketing team and provide guidance to improve commercial return
* Project manage new products and price strategy with support from senior management
* Liaise with CRM team to improve process, workflow, and ROI
* Own the exhibition calendar and workflow
* Maintain the group's website portfolio
Skills and Experience
* Minimum 5 years’ experience managing a marketing team
* Demonstrable experience of managing the day-to-day in-house marketing teams
* Daily operations of websites, SEO analysis & PPC campaigns
* Customer-focused, able to quickly build relationships at all levels
* Excellent communication skills with the ability to articulate ideas clearly and concisely
* Strong ability in writing, content development, and editing
* Excellent interpersonal skills with the ability to liaise with people at all levels
* A high degree of self-motivation, commitment, and the ability to work unsupervised
* Ability to work independently and take ownership for delivery of plans and results
* Excellent organisational skills, with the ability to prioritise several activities and meet deadlines
* Degree in Marketing, Journalism or similar field, or equivalent work experience
* Proficient in use of MS Office and other relevant software
* Background of working in the manufacturing sector in a fast-moving business
* Experienced in both traditional and digital marketing and updating websites and social media
* Excellent PC and online skills including Microsoft 365, Creative Cloud, HTML, CSS, Google Analytics and the use of a Content Management System – ideally with some HTML coding capability
* Proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation
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