Salary: From £35,000 (Dependent on Experience)
About Truscott Property
Truscott Property is a highly regarded estate agency based in Edinburgh, specialising in high-quality residential sales. Our reputation is built on exceptional client service, expert local knowledge, and a strategic marketing approach.
We’re looking for a dynamic and creative Marketing Manager to join our team. In this pivotal role, you will lead our marketing efforts, develop innovative campaigns, and drive brand awareness to ensure our properties stand out in the competitive Edinburgh market.
This is a hands-on role, requiring a strategic thinker who can confidently execute and manage campaigns across multiple channels. The successful candidate will work closely with Stephen Truscott, the business owner, and external agencies to deliver high-impact marketing strategies.
The Role – Key Responsibilities
1. Develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and business growth.
2. Work closely with the business owner to align marketing efforts with Truscott Property’s long-term objectives.
3. Plan and oversee multi-channel marketing campaigns to promote property listings, client services, and brand reputation.
4. Identify opportunities to enhance Truscott Property’s market positioning and target high-net-worth buyers and sellers.
5. Plan and manage performance marketing campaigns using Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
6. Develop and optimise SEO strategies and content marketing to increase organic visibility and lead generation.
7. Use email marketing and automation tools (Mailchimp, HubSpot, or similar) to nurture leads and engage clients.
8. Track, analyse, and effectively report on campaign performance using Google Analytics, CRM data, and key performance metrics.
9. Oversee the creation of high-quality marketing materials, including property marketing, website content, and advertising assets.
10. Manage external agencies and freelancers to support graphic design, PR, and video content when required.
11. Develop compelling property listings and marketing narratives that appeal to Truscott Property’s target audience.
12. Identify and manage strategic PR and brand partnerships to enhance market reach.
13. Plan and execute offline marketing initiatives, including networking events and sponsorships.
14. Own the marketing budget, ensuring campaigns deliver strong ROI and measurable success.
15. Monitor marketing KPIs, adjusting strategies to optimise results.
16. Provide regular reports to leadership on marketing performance and future opportunities.
What We’re Looking For
1. We’re looking for a strategic, results-driven, tenacious Marketing Manager who thrives in fast-paced environments and can work directly with leadership while delivering impactful campaigns.
2. 5+ years of experience in marketing strategy, digital marketing, or performance marketing, ideally within property, professional services, or high-value sales industries.
3. Experience managing and optimising paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
4. Confident working with senior stakeholders and external agencies to drive marketing initiatives.
5. Excellent copywriting and content creation skills, with meticulous attention to detail.
6. Proficient using marketing tools such as Google Analytics, CRM platforms (HubSpot, Salesforce, etc.), and email automation tools (Mailchimp, ActiveCampaign, etc.).
Why Join Truscott Property?
1. A competitive salary and performance-based incentives.
2. Structured performance reviews and clear career path progression.
3. A supportive and collaborative work environment.
4. Company pension scheme.
5. Training and development.
6. Opportunities to attend networking, award and industry events.
7. Regular company socials.
How to Apply
If you are an experienced, strategic Marketing Manager looking for a new and exciting challenge, we’d love to hear from you.
* Apply by sending your CV and a brief cover letter outlining your experience and why you're interested in the role to hello@truscottproperty.com
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
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