Job Description:
Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specializes in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses.
We are part of one of the world's largest digital-first, end-to-end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department, and our insights practice is our fastest growing specialism within our practice and integral to what we do.
Our clients include Dr Martens, Gucci, Canon, Lloyds Pharmacy, Barratt Homes, ASDA, Scenic, Next, Hertz and more.
We’re hiring an Optimisation Insights Manager to join our close-knit team, supporting us in driving through our next phase of growth, and working on a hybrid basis between home and one of our six regional offices in the UK.
Purpose of the Role
The key purpose of this role is to lead our Insights product and team, forming both data (quantitative insights) and research (qualitative insights) under one powerhouse practice. Optimisation Insights has seen exponential growth over the last two years, and maintaining the trajectory and growing the income generated by the team is a priority.
Job description
You will lead a team of Insights specialists that work as part of the Optimisation & UX team to offer end-to-end website optimisation across clients. You will be the senior escalation point for your team and products, supported by the senior leadership team and other Directors, allowing you the freedom to make your mark on our department in a supportive environment.
As Optimisation Insights Director your focus will be to:
* Continue to develop our strategy to integrate our data and research methodologies to deliver rich, user-led insights.
* Grow our Insights team’s client revenue by working across current clients, bringing in new business and finding opportunities to work collaboratively with other channels across our Digital community and the wider dentsu network.
* Ensure that our Insights products and teams are delivering against client requirements and collaborating with the other teams in the Optimisation & UX channel, and wider Digital Experience and Digital communities.
* Lead and work with the two Senior Managers who act as team and day-to-day leads of the Data Insights and Research teams, ensuring they align with our objectives.
* Use your experience of Digital Marketing to develop products, processes and team capabilities that put Insights at the centre of DX and Digital communities.
* Build relationships with our technology partners, such as Google and Contentsquare, and work with them to grow our income and capabilities.
* Work with our Product and Growth teams to continually research new and emerging methodologies and technologies.
* Represent the Insights team and showcase our capabilities across dentsu and within the wider industry.
* Act as the senior escalation point for the Insights team when required by clients or wider dentsu teams.
Candidate Profile
The successful candidate will need to ensure their team and product are providing value to clients and driving income growth year on year:
* Ability to manage leaders, supporting them with their leadership style to get the most out of our team.
* Expertise around data insights and how it can be used to drive performance across Optimisation and UX activities, as well as wider digital marketing activity.
* A strong foundation of knowledge and understanding around Research and qualitative insights techniques.
* Excellent communication skills, being able to communicate with senior stakeholders across clients, Optimisation & UX teams and wider UK Media teams.
* Track record of growing teams and revenues, or experience in setting a product or team up effectively to grow income.
Nice to have:
We prioritize candidates with the right attitude and a hunger to learn and develop. Experience in any of the below disciplines might improve your chances of recruitment:
* Awareness of CRO, UX, Content, website development, SEO, Paid Search and other forms of digital marketing.
* Ability to analyze data and uncover insights and trends, and the capability to coach others how to do this.
* History of building relationships with external partners, such as tool providers or other agencies.
What we offer
This is a permanent role. The team is based from any of our UK offices in either Manchester, Leeds, Stafford or London on a hybrid working basis.
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:
* Ongoing Training
* Unparalleled professional development
* Company-provided Medical Healthcare
* Generous Pension provisions
* Health and Wellness benefits
* Life Assurance
* Working in diverse teams where you can make a real impact.
* Exciting and rewarding environment.
* Varied work across industries.
Great additional benefits
* 25 holidays per year, plus bank holidays, additional Christmas leave and your birthday off. We also offer 2 paid volunteer charity days and 3 well-being days each year.
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
#LI-Hybrid
Location:
London
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
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