Are you a driven and creative marketing professional with experience in recruitment, real estate, or B2B marketing? Are you ready to take your career to the next level and make an impact in a dynamic global recruitment firm? If so, we want to hear from you!
About Us
At Macdonald & Company, we’ve been a leading recruitment consultancy specialising in the real estate industry for over three decades. With a global presence spanning the UK, US, Germany, Singapore, Hong Kong, the Middle East, and South Africa, we pride ourselves on connecting top-tier talent with industry-leading clients.
Having recently undergone an exciting rebrand and with a revamped website and marketing tech stack in place, we are perfectly positioned to take our marketing department to new heights. Now, we're seeking a Senior Marketing Executive – Content and Social Media to join our London headquarters and play a key role in building our brand and driving client and candidate demand.
Key Responsibilities
As a Senior Marketing Executive, you will:
* Lead our social media channels, creating and scheduling content in line with our wider marketing plan and strategy to grow our audience and drive engagement.
* Collaborate closely with the marketing team to plan, create, and produce video content and creatives to share across social media and other marketing channels.
* Research, plan, and brief content topics, ensuring they align with our broader marketing strategy and work alongside our consultants and copywriter.
* Measure and report on key metrics and KPIs as set by the Head of Marketing, ensuring continuous improvement and success.
* Assist with the creation and distribution of our monthly newsletters, ensuring they are engaging and on-brand.
* Manage and maintain email automation campaigns and communications, optimising them for maximum impact.
* Work alongside our website developers to monitor and update content, including creating landing pages, optimising existing pages, adding staff profiles, and posting blogs.
* Ensure data accuracy and cleanliness in our marketing contacts and lead management systems.
* Monitor competitor activity, keeping a keen eye out for marketing opportunities.
* Oversee staff LinkedIn/professional profile postings to ensure they align with brand guidelines.
* Collaborate with HR, Talent Acquisition, and the Commercial Director to produce internal newsletters and other marketing communications.
* Support the marketing team with any ad-hoc creative or marketing tasks as required.
About You
We are looking for a marketing professional with:
* At least 3 years of experience in a marketing role within recruitment, real estate, or B2B sectors, with proven exposure to brand development, lead generation, and demand creation.
* A solid track record in planning, executing, and optimising marketing campaigns, with the ability to measure and report on the impact against KPIs.
* Experience with digital marketing platforms, including social media, email campaigns, video content, and written materials.
* A creative, analytical mindset with a passion for storytelling and building a brand.
* Strong communication, copywriting, and editorial skills, with commercial awareness.
* Proficiency in video editing and creative design tools.
* Experience using marketing CRMs, social media schedulers (preferably HubSpot), and WordPress.
* Familiarity with marketing analytics tools such as Google Analytics.
* Experience working with third-party agencies for design or copywriting would be a bonus.
* Knowledge of email marketing and automation workflows.
* Proficiency in Adobe Creative Suite (particularly InDesign, Illustrator, Photoshop, and Premiere).
* Self-motivated with an innovative mindset and a drive to improve processes and results.
* Experience with both online and in-person events is a plus.
Why Join Us?
We offer a supportive, dynamic, and inclusive work environment where you will have the chance to grow and develop professionally. But it’s not just about work – here are some of the fantastic benefits you'll enjoy when you join our team:
* Birthday Day Off: Celebrate your special day with a day off to recharge!
* Charity Days: Give back to the community with paid time off to volunteer for a cause you care about.
* Enhanced Holiday Entitlements: Enjoy additional holiday days to ensure work-life balance.
* Home Improvement Interest-Free Loans: Access financial support to improve your home with our interest-free loan scheme.
* Salary Sacrifice Pension Scheme: Secure your future with our pension scheme and salary sacrifice option.
* Childcare Scheme: Benefit from our childcare support to make family life a little easier.
* Enhanced Family Leave: We offer enhanced family leave to support you during important life moments.
* Great Working Environment: Join a collaborative, positive, and vibrant workplace where your ideas are valued, and your contributions are recognised.
Next Steps
If you're ready to take on a new challenge and make a significant impact in a rapidly evolving marketing environment, we'd love to hear from you.
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